Archive | November, 2011

Holiday SWDO

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Stuff We Are Dye-ing Over! Holidays 2011

Posted on 30 November 2011 by DELCommInc

Break out the sequin berets and mittens, the holidays are upon us!  From candy-coloured hair to sensuous candles, we got the gifts that just keep giving!  Pull out your pens and paper because Santa is about to get a whole new list.

1. FHI Go Blow Dryer with Concentrator and GO One-inch Styling Iron

Kill that frizz with this neat combo from FHI Heat.  The brand new GO Blow Dryer Ceramic with tourmaline technology reduces static, locks in moisture and creates a healthy shine so you don’t have to have electric hair when you take off your toque.  And, it also includes a GO one-inch styling iron so you can tame that frizzy beast to create sleek hair for any holiday party.

Available from Salon Centre or your local FHI Heat distributor.

2. SpaRitual Twinkle Four Piece Minis Holiday Gift Set

The holidays aren’t complete without a little razzle dazzle on your nails!  Get this chic set of minis (Break of Dawn, Solstice, Shooting Star, and Illumination) from the 2011 Spa Ritual Twinkle collection.  The best part?  These fab lacquers (like all polishes from SpaRitual) are free of DBP, formaldehyde and toluene, and formaldehyde resin.

$20.00 from

3. Sultra The Wicked Gold Decadence Special Edition Wave & Straight One-Inch Iron

Go gorgeous this holiday season.  From ringlets to sleek styles, the Wicked Gold Decadence straightening iron will make you a golden girl in anyone’s book.  The Kyocera Ceramic Heater Technology protects your hair while the two-tone gold heat resistant clutch will protect your flat iron.

$165 USD from  Salon pricing is $139.99 from BSG Professional Distributors Network.

4. Make-up Designory (MUD) Beloved Collection

Create an unforgettable look this holiday season with deep, warm lips, a smokey eye, and warm cheeks.  To top it all off, carry your makeup essentials in the added train case. 

$79.99 from Make-Up Designory. While Supplies Last.

5. SpaRitual Holiday Three Piece Candle Trio

From fragrant to sensual, these romantic candles are hand-poured into a recycled glass cylinder and feature a 100 per cent cotton, lead-free wick for hours of fragrance and illumination.  The candles are formulated with natural soy, palm, and coconut wax and are infused with SpaRitual’s most popular essential oil-based scents like Infinity Loving, Look Inside, and Close Your Eyes.  And, it gets better: once you blow out the light, you can use the wax as a massage oil.

$36 from


Get one of the season’s hottest trends temporarily. Ombre or dip dyed hair is easier than ever with these highly-pigmented powders in hues of pink, purple, and orange.   The colour is applied directly onto product-treated hair and it doesn’t matter if you are blonde, brunette, red, or any other colour under the rainbow, rub it on and take notice.   Don’t want commitment?  Just wash it out when you’re done.  It’s that easy.

$20 at KEVIN.MURPHY salons

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Beauty School Breakdown

Posted on 29 November 2011 by DELCommInc

By Donna Pawchuk

As the owner-operator of Systems Beauty College I am writing this article to help salon owners and stylists understand what beauty school is like today. We all know there are many gifted and caring salon owners who value the fresh ideas new stylists bring to their clients and, unfortunately, a few who need to give these graduates a chance to demonstrate the skills they learned in school. I have had several students visit after graduation to tell me the great news that they have started a new job. They are excited to begin their careers after nine months of school but too often their employer have told them to basically forget what they were taught. Perhaps the student is applying techniques that are different than usual so, without even being asked why they do it that way, they are told it is wrong and that the salon owner will teach them what they needed to know. Apprenticeship is an important phase in the development of a stylist but it needs to be a supportive and encouraging experience that builds on skills learned at college. Beauty colleges use adult education to ensure students go beyond knowing how to perform a skill to also understand why something is done in the manner chosen and what effect it has on the outcome.

I think I can speak for most modern-day beauty colleges and certainly for mine: they are not what they used to be. I remember taking cosmetology back in a time when the school did not allow men as clients and all the ladies were elderly with curly perms and roller sets. There was an entire wall of hood dryers that were in constant use. In the colour department, students learned some of the theory, however, they were not allowed to think on their own and formulate colour. Teachers provided the formula and had the student mix and apply it to the client without really learning why this mixture worked. Nail Technology was taught in the same way. Gel nails were barely done and students mostly learned to do acrylics by making balls. Students were able to do quite a few manicures and some pedicures, though were forced to use inferior tools. The emphasis was on basic skills and not learning the science and systems. It was expected that the student would learn more while on the job later though many had to start as shampoo girls and receptionists.

Today’s beauty colleges take a different approach. At Systems Beauty College we have a large diverse clientele which allows students the experience to be more “salon ready” upon graduation. Both the Hairstyling and Nail Technology programs have specific systems that are followed during many services that are provided to ensure consistent results. Students are taught to ask, analyze, and assess the task at hand. They formulate colours and know what types of chemicals are necessary to complete the job in the best possible way. We now have practice hands and fingers to learn and practice on, along with quality tools that will last for several years in the industry. Students are now trained in both male and female services. Advanced techniques are taught within a learning system that understands you must learn to walk before you can run, so not everyone advances at the same pace. The focus is on giving the students the skills and the understanding of how to use those new skills as a salon-ready professional stylist.

Graduates from beauty colleges have good basic skills and some more advanced techniques. The industry needs salon owners that will allow them the freedom to demonstrate what they know and guide them in progressing to the next level of knowledge and experience. There are a few government programs in place to assist employers with wages when hiring apprentices. If you want to know more about the modern educational systems and student curriculums feel free to pop into Systems Beauty College and check us out anytime. Please know that these colleges are the future of our industry and depend on your support for our graduates. Colleges and salon owners can work together to encourage new stylists and guarantee great services to our clients.

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Schwarzkopf Professional Looking for A Technical Advisor in Winnipeg

Posted on 17 November 2011 by DELCommInc



Schwarzkopf Professional, a leader in the hair care industry is seeking the right individual to fill the role of Technical Advisor in the Winnipeg and surrounding area. We are seeking a licensed hair stylist who is outgoing, creative and well organized. The role of a Technical Advisor will allow you to travel and meet new people while educating salons on all that Schwarzkopf Professional has to offer. If you love the hair dressing industry and are looking for new challenges, this position could be for you. We need the right person to manage the day-to-day activities in this growing market.

Key responsibilities include:

-       To provide ongoing technical support to existing and potential clients

-       To prepare and present product demonstrations as required

-       To actively educate the salon through Theory Classes and Product Promotion Days

-       Respond to Education Requests in a timely manner to ensure salon satisfaction

-       Target and secure new business through education

-       Conduct education seminars in Distributor classrooms (seasonal schedule provided)

-       Participation and preparation in regional and industry show and events

-       Partner with the distributor’s Sales Consultant to better educate the salon

-       Ability to drive within territory

-       Flexible hours required due to shows



Computer and organizational skills are essential.

Minimum of five (5) years in salon experience with expertise in color required.

A valid driver’s license is required.

Think that you are the right person for the job?

Send your resume to:

Susan Boccia, Education Manager

Fax:      416 340-1434


Only those applicants considered for the position will be contacted.

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Breaking the Barriers of Eco-Conscious Beauty: Surface Hair Care

Posted on 15 November 2011 by DELCommInc

Surface is an eco-conscience collection of salon exclusive, high-performance hair care products formulated with certified organic botanicals and sustainable harvested ingredients to respect hair, health, and the Earth. Surface is unique in that their product line is one of the rare 100 per cent vegan and eco-friendly hair care lines with impeccable performance, proving that top-notch performance does not need to be sacrificed in an eco-conscious line.

Surface products are formulated to maximize the look, feel, and performance of healthy hair using naturally-derived, environmentally-responsible ingredients in lieu of the harsh chemicals and irritants traditionally used in beauty and hair care products.  Hair looks and feels stronger, shinier, healthier, more beautiful and manageable.

Sure, the eco-friendly vibe grabs people’s attention, but it’s the personal touch that keeps people coming back for more.  Entrepreneur and third generation hair stylist Wayne Grund may be the world-renowned mastermind behind the brand, but it’s a faithful, family affair from the day-to-day operations in Saskatchewan to the close-knit community of savvy stylists throughout North America.

Surface offers over 20 natural hair care products, including shampoos,

conditioners, performance styling, and treatment formulas comprised of five distinct collections. Trinity Strengthening products repair damage, strengthen, and protect hair. The Bassu Hydrating collection moisturizes, controls, and softens. Awaken Therapeutic strengthens and rejuvenates thinning hair and maintains scalp health. Surface styling products inspire creativity offering control and confidence when styling. And finally, Smooth & Healthy products restore structure while de-frizzing & smoothing hair.

At Surface, “beauty with a conscience” goes beyond sprinkling some natural ingredient actives in a product and selling it in a recyclable bottle, it means thinking “green” in all aspects of its business. From sourcing natural and certified organic ingredients to training salons and stylists how to operate a “green” business, every decision comes down to leaving people healthier and the earth a better place. To further illustrate this philosophy, Surface donates 10 per cent of net profits to World Vision to help children and families around the world live better lives, proving that people are what make the difference at Surface.

Surface products are available exclusively at professional salons throughout the U.S. and Canada.  Access the salon locator at to find the nearest location.

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Winnipegger Angie Hunt Wins Big at the Fourth Annual Stylist Connection and Makeover Challenge Competition

Posted on 15 November 2011 by DELCommInc

Winnipegger Angie Hunt (centre) from Chatters Salon on Empress with Scott Moon from Redken (left) and Marlene Neil (right), a Chatters Canada owner. Photo by Rahim the Photographer

Chatters Canada recently hosted its fourth annual Stylist Connection and Makeover Challenge Competition in partnership with Redken 5th Avenue, NYC. This national event attracted Chatters stylists from British Columbia to Newfoundland. The Makeover Challenge Competition has grown substantially from 59 entries and 270 attendees in 2008, to 218 entries and 439 attendees in 2011.

This event was designed exclusively for Chatters hairstylists, to teach the latest hair techniques and styles, plus it offered an opportunity to showcase their talent and win prizes. Redken’s Global Performing Artists and Education Artistic Directors – Sam Villa and Sean Godard captured the crowd with their engaging style and passion for creativity. For two days, Sam and Sean inspired stylists by demonstrating Redken’s latest hair trends live on stage.

2011 Regional Award winners:

  • Jessica Schaefer Division 1 Vernon, British Columbia
  • Tysha Shin Division 2 Calgary, Alberta
  • Dana Mawer Division 3 Red Deer, Alberta
  • Gina Sales Division 4 Fort McMurray, Alberta
  • Angie Hunt Division 5 Winnipeg, Manitoba

Winners received a personalized trophy and $1,000 in styling tools from Chatters Canada.

2011 Stylist Choice Awards

  • Angie Hunt From Division 5 Winnipeg, Manitoba

The winner received a personalized trophy, plus $300.00 Redken Education gift certificate.

2011 Makeover Challenge Stylist of the Year

  • Dana Mawer From Division 3 Red Deer, Alberta

The Makeover Challenge Stylist of the Year received the grand prize of airfare, three night’s accommodation, $500 cash, plus a ticket to advanced education at the Redken Exchange in Toronto. Also included is a personalized trophy and media exposure.

About Chatters

Chatters Canada is a franchisor and privately owned 100 per cent Canadian company, with over 100 corporate and franchise salons coast to coast. Chatters is the largest provider of beauty products in Canada and an industry leader. Salon listing available at

About Redken

Redken is a leading manufacturer of professional haircare, styling and haircolor products. Redken is available and guaranteed only at fine salons in Canada. To learn more visit or call 1.866.9.REDKEN.

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Eco-Friendly Meets Vintage Winnipeg: Berns and Black Salon and Spa

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Eco-Friendly Meets Vintage Winnipeg: Berns and Black Salon and Spa

Posted on 15 November 2011 by DELCommInc

By Shayna Wiwierski

Photos by Elise Nadeau

“All it takes is one crazy hooligan to open up beside the Woodbine [Hotel] and be like ‘I’m going to have the best salon in Winnipeg’,” says Kitty Bernes, owner of Berns and Black Salon and Spa.

When you step into Berns and Black you are transported back to 1920s art deco, where the simple black-and-white themed salon exudes the ambiance of the time of the building’s heritage.  The salon is located in The Baker Block where Birt Saddlery, an established retail outlet of western clothing and leather goods, occupied the space from 1965 to 1995.  Prior to that, the three-storey building (built in 1901) was home to a number of companies including doctors, dentists, real estate agents, lawyers, a music store, jewelry store, and most recently, a book store.

By the time Bernes, along with her business partner Elynore Kendryna (owner of Cha Cha Palace and Angles Hair Design – soon to be Berns and Black’s second location on Lilac Street), took over the space, there was a lot of work to be done.

“It looked like a condemned crackhouse call centre,” says Bernes who has been a licensed hairstylist for the past 11 years.  “Elynore had people in here and knowing who she knows, she had it completely gutted and re-done.”

$300,000 later, Berns and Black (named after Bernes – with a dropped “e” – and Kendryna’s great- grandmother’s last name) opened, creating the city’s first eco-friendly hair salon.

And eco-friendly they are, indeed.  They only use products that do not have parabens including Schwarzkopf, Kevin Murphy, Spa Ritual, Yum Yum, and Spa Organics.

“We have a scientist that lets us access a database to see what the true ingredients are in products.  We also recycle everything.”

Recycling is a huge theme within the salon’s walls.  Most of the furniture, aside from the salon chairs and esthetician beds, are vintage pieces that have been found at antique stores in the Exchange District.  The salon’s signature vintage couches were pieces that Kendryna found and then had refurbished.

“They were white and blue floral; they were so ugly that I was like ‘they’re perfect’,” says Bernes.

The couches, and matching chairs, are now painted black with plush shimmery noir upholstery that fits the ambiance of the creative space and juxtapositions with the sleek white walls, which are beautifully filled with professional photos of the stylists’ work.

The gender-neutral black-and-white themed space is also home to a number of animal artifacts, once again connecting the room to nature.  Cabin-esque moose and elk heads are seen in a variety of rooms, as well as tree wall decals, which subconsciously remind clients of the salon’s naturalistic emphasis.

“It is a non-cheesy way of saying that we are interested in the environment, without being lame.”

Every nook and cranny of Berns and Black bears some significance to the bigger picture, whether it’s a tribute to the building’s heritage or one to Mother Nature.  As for Bernes’ favourite part?

“I like the open, extravagant calmness of the whole place.”

Salon Breakdown:

Location: 468 Main Street, Winnipeg, Manitoba

Opened: May 2009

Size: 2,500 square feet

Staff Breakdown: 11 stylists, three apprentices, five front-desk staff, two estheticians


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OBSCO Appointed to Represent Zarran Canada in Eastern Ontario and Western Quebec

Posted on 14 November 2011 by DELCommInc


(LOS ANGELES, Nov. 9, 2011) — Ottawa Beauty Supply Company (OBSCO), a private Canadian company, has been appointed to represent and distribute Zerran Hair Care products throughout Ottawa, Eastern Ontario and Western Quebec. Zerran’s innovative RealLisse® Vegan Hair Smoothing System and a broad collection of 100 per cent vegan shampoos, conditioners, styling enhancers and other professional services for salon use are now available at OBSCO. Fernanda Pimentel, president of Fernanda’s Beauty Products and Zerran Canada, made the announcement. Based in Mississauga, Ontario, Zerran Canada serves as the master distributor for Zerran International in Canada and the Mediterranean.

“We are simply delighted,” says Pimentel, “as OBSCO is such a well-known, forward-thinking company. It’s team has earned a reputation for representing the best salon products and offering superb customer service, and they are extremely committed to ongoing stylist education.”

To support the launch, Bob Richardson, Zerran Canada’s head trainer and owner of Bob-R-Salon in Oakville, Ontario, conducted a day-long RealLisse® training session with OBSCO educators and select stylists on October 30.

OBSCO president, Mark Vaughan notes, “Our business has to keep a fresh and modern perspective with a vision for consistent, positive changes, which in turn enhances the business of our clients. What is especially interesting in these challenging times is that the beauty industry is still doing well, and we are confident a groundbreaking product like Zerran RealLisse definitely has its place in the market mix.”

Zerran International president, Steve Sauté agrees and welcomes the addition of OBSCO to the Zerran distribution network. He notes, “Consumers, especially working women, feel compelled to maintain an image of success, so they keep up their hair, nails and skin, even if they cut back in other areas.” A statistic from the NPD Group, an international marketing research company, seems to bear that out. Its findings suggest that during the height of the economic downturn in 2010, Americans still spent $43.5 billion to be beautiful.

About Ottawa Beauty Supply Company (OBSCO)
Located in the Byward Market, OBSCO is a premier bilingual beauty supply company serving Ottawa and the Gatineau region for more than 75 years. OBSCO has earned a reputation for its knowledgeable sales associates, vast selection of premium beauty lines for the spa and salon professional and complete salon services from concept to design, including furniture, equipment and financing. More than 4,000 products are carried in-store, including those from Zerran International, La Biosthetique, Soma, Orly, Allpresan, Takara Belmont, Sudzz, Le Chat, and Original Bioscal. From its early start as Ontario Beauty Supply Company, today OBSCO still offers personal service, is independently owned and operated by the Vaughan and Chambers partnership and services customers throughout Eastern Ontario and Western Quebec. OBSCO’s retail store is located at 158 Dalhousie Street, Ottawa, Ontario K1N 7C4. Call: (613) 241-1515, toll free: (800) 267-5100, or fax: (613) 241-5859. Visit

About Fernanda’s Beauty Products/Zerran Canada
Fernanda’s Beauty Products is a leading manufacturer and wholesale supplier of quality beauty supplies and aesthetic equipment for Canadian and North American spas and beauty salons. Since 1991, Fernanda’s Beauty Products has specialized as a one-stop shop distributing high quality product lines, equipment, supplies and disposable products to meet the needs of beauty salons, hair stylists, spas and medical aestheticians. Zerran Canada is a wholly separate entity with authority to serve as master distributor for Zerran International products in designated regions. Fernanda’s is located in Mississauga, Ontario, servicing customers in Greater Toronto and across Canada. For more information, call Fernanda Pimentel at (905) 625-8460 or visit: or

About Zerran International
Zerran International Corporation is a privately owned manufacturer and global distributor of Zerran Hair Care products, running the gamut from wet lines to specialty in-salon products, for the professional salon industry. Based on intensive scientific research and centuries-old botanical tradition, the company has formulated and delivered 100 percent vegan shampoos, conditioners and styling products utilizing renewable botanical extracts and essential oils since 1986. Zerran International Corporation is headquartered in Los Angeles, California. Visit:

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Unleash the Diva Within: Diva Hair hair extensions – proudly manufactured and designed in Canada

Posted on 09 November 2011 by DELCommInc

By Jason Kozier

Having been in the beauty industry for years, I noticed the lack of Canadian designers and manufacturers in the hair extension and flat iron business. This was a field that needed a Canadian touch to solve the concerns of Canadian women, so three years ago I started to research creating my own line, where to manufacture it, and how to make it unique, high quality, and high fashion.

I quickly realized all hair extensions and flat irons and accessories were all put together and packaged in China to keep the cost down. So a design procedure had to be implemented where I had to design everything here in Canada, from the name to the unique ideas and hair quality for the extensions and what packaging design I wanted.

An important part of manufacturing after the design is finished is high quality all throughout the process. For example, the hair extensions are of Remy cuticle hair grade, which is acknowledged as the highest quality available.  After the inspections and ensuring that the end product would meet the high standards, the next part of the process began – a name. I searched for weeks on end for the perfect name for my line that would define untouchable beauty and so the name Diva Hair was born.

It was soon after this that I introduced the hair extension line to Joico Salon Centre in Winnipeg Manitoba, and they were the one distributer that believed in me and what I wanted to do. So we started it, and in no time all, my hair extensions were in salons all over Manitoba, Thunder Bay Ontario, and all of Saskatchewan. It was so nice to see that there were all these places in Canada that loved high-quality hair extensions.

After seeing my hair extensions line take off so well, it was time to expand to the next area that was already being worked on. I decided to go forward with my ideas and started a flat iron line with a full size and a mini one. To make them unique I designed a dial system on the full size iron that has three settings for fine, medium, and coarse hair with a temperature stabilization system for energy savings. In addition, the flat iron is triple ceramic which had to be tested in order to stand up to the top heat of the design of 460 degrees Fahrenheit.

This made the iron the hottest temperature flat iron device available in the world at that time, and it remains one of the highest in the world today. However, staying with this would not do. Hair breakage was the next problem to tackle, and we designed a loop brush specially made to not break hair when brushing, and then a curling iron which follows the technology curve we introduced with the Diva flat irons and is also among the higher temperature range available in the world at 460 degrees Fahrenheit and fully-adjustable for all types of hair.

Now I am working on my other half of the plan for Diva Hair and that is to educate the consumers on our products so as to properly use them. With this education, they will be able to maintain them and why they are more superior than other brands out on the market today.

With this in mind, I found two partners and we opened up the first Diva Hair Concept Store on April 12, 2011 to the public. This will enable consumers that come to the concept store a chance to purchase the entire Diva Hair product line along with being educated on how to use, apply, and take care of them properly.

For more information about Diva Hair please visit their website at or visit them in person at 310 Broadway Avenue in Winnipeg, Manitoba.

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Go Wild!

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Go Wild!

Posted on 09 November 2011 by DELCommInc

From feathers to even tinsel, hair ornamentation is being taken to a whole new level

By Shayna Wiwierski

Step aside hair bows and flower clips, there are new kids in town.

Hair extensions aren’t just hair anymore; there are many new trends out there that are taking the hairstyling market to a whole new level.  From tinsel to feathers, there are plenty of new ways to spice up your locks.

One of the biggest trends this past spring and summer have been hair feathers; colourful rooster feathers that are attached to a few strands of hair using a microlink.  The feathers are available in a variety of colours and can be straightened, curled, and washed just like your normal hair.

“They are the hottest trend, bar none.  The company has seen a 2,000-per-cent increase in business this year alone,” says Trina Marr, a master stylist in Calgary, Alberta who is also the Canadian manager of Hair Flairs, a company specializing in hair feathers, flairs, and gems.

Hair feathers are relatively easy to install and offer a huge profit margin, which according to Marr is the reason for their popularity.

“They are dumb-dumb easy and are really simple to put in.  In the salon you are charging $10-15 to install it; there is a huge value to it.  It costs stylists three to five dollars a feather to buy so they are making a huge profit.”

So just how popular are they? Celebrities like Steven Tyler, the cast of Glee, Hilary Duff, Selena Gomez, and many others have been spotted wearing them.

Marr, who won the Best New Talent competition at the Winnipeg ABAs in 1999 and worked at Edward Carriere that same year as an apprentice, has been involved with Hair Flairs for the past three years. Their namesake product, ‘hair flairs’, are polyester strands that are tied into the hair and are available in 21 different colours.  Like the feathers, they can also be curled or straightened.   The flairs add some sparkle and shine to your hair and have been spotted in the locks of celebrities such as Beyoncé and Jennifer Love Hewitt.  Perhaps the most notable and powerful celebrity that has been interested in them was the queen of daytime talk shows, Oprah Winfrey, who helped make the company successful.

“January 28, 2011; that’s when everything hit the fan.  We filmed the show on the 19th of January and we literally had one week.  Oprah said ‘what is in your hair and how do we get one of those,’ and in that moment I knew that was it.  She made hair flairs a name.”

Trina Marr, Canadian manager of Hair Flairs, with talk show queen Oprah Winfrey

The flairs are 100-per-cent polyester and can be flat-ironed or curled.  They tie into your hair with no tools required, and on average, they can stay in your hair from two to six weeks.

Both the tinsel and the feathers have been popping up in salons across Winnipeg.  Rituals in Hair in Skin offers both the feathers and tinsel and the response for them, according to owner Kristina Poturica, has been very positive.

“We have had a good request for both. Some people like the sparkle and others like the feathers.  The nice thing about both of them is that you can curl them, flat-iron them, they wash well, curl well, and they are fun,” says Poturica, who has offered the services since May.

Regarding the rising popularity of hair ornamentation, Marr says that it’s due to the lower price point that clients can obtain them for that makes them so irresistible.

“It’s like the lipstick effect; when the economy is on a downward turn, people try to look for a lower price-point item to make them feel better.  People feel that they really want to do something special for themselves but they don’t have the money to do really expensive things, so it matches with the price points.”

Fun feathers aren’t just for humans; your furry friend can wear them, too.

Puppylocks, a division of Condition Culture, offers feather fur extensions specifically designed for dogs.  Like the human kind, the colourful rooster feathers are attached using a silicone-lined microlink, and Fido won’t even be able to feel them!  Puppylocks are available through their website at  Your dog will be the envy of the neighbourhood with this ‘fetching’ accessory!


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New Products Unveiled by Schwarzkopf Professional

Posted on 08 November 2011 by DELCommInc

Stuck in a hair rut?  Schwarzkopf Professional has recently introduced and relaunched products from the OSiS, BLONDME, and ESSENSITY lines.  The company, which is part of the business unit cosmetics/toiletries of the Henkel Group, Düsseldorf, is worldwide one of the leading suppliers in the hairstyling industry.  Based on the professional partnership with the hairstylists, the focus of Schwarzkopf Professional is to provide innovative concepts and services which match the needs of international salon businesses.


OSiS breaks the daily routine with innovative tools that let you create a multitude of individual styles.  The line recently introduced four new products that will take your hair from drab to fab in seconds.

OSiS Refresh Dust 100ml/ $23.50

Third-day hair with no time to wash it?  Refresh Dust is your secret weapon to a touch-up fresh-up.  The product adds body, volume, lots of structure, and light control.  It contains Oryza Sativa starch which is a powerful absorbent that frees hair from greasy rudiments.

OSiS Fibre Light 50ml/$23.50

Go weightless.  Fibre Light is a texturizing fluid that gives hair zero gravity.  The product’s formula evenly covers the hair with polymers which give it invisible, elastic hold.  Also, the infused shea butter adds a smoothing effect and a soft, silky finish.

OSiS Pump My Curls 120mL/$19.50

Unruly curls got you frizzing out?  Tame that beast with Pump My Curls, a curl spray that gives curly hair wavy hair definition and hold while protecting it from frizzing all day long.  When applied, the innovative formula turns the incredibly fine mist into a light emulsion that is easy to spread in the hair.

OSiS Aqua Slide 100ml/$20.00 (Available in November 2011)

Need some shine and shape in your life?  Aqua Slide, which contains a water-oil base with watermint is light and aqueous.  The product gives hair definition, a perfect shape, and a deep intensive shine without weighing it down.



Keep your blonde hair looking fresh and radiant with BLONDME, a line specifically formulated to treat, condition, and maintain blonde or highlighted hair.


The new BLONDME Care Range is categorized into two distinct categories: Illumi Lights for highlighted blonde hair and Blonde Brilliance for bleached or coloured blondes.

  1. Illumi Lights- For highlighted hair
    Shampoo ($16.25) - -daily cleansing shampoo.  Highlights are selectively protected and activated thereby restoring their vibrancy between salon visits.
  2. Blonde Brilliance – For bleached or coloured blondes

Shampoo Cool-Ice ($16.25) – a daily cool-blonde tone cleansing shampoo.  Colour-reviving pigments enrich blonde tones with cool freshness for improved blonde clarity.

Shampoo Warm-Caramel ($16.25) – Daily warm-blonde tone cleansing shampoo.  Colour reviving pigments enhance blonde tones with warm richness.

Conditioner ($17.25) – For all blonde hair types, this intensive care conditioner detangles hair, ensuring hair comb-ability and reduces fly-aways.
Intense Treatment ($25.50) — For all blonde hair types, this rich and intense caring mask with extra keratin repairs the inner hair structure and provides hair strength, elasticity, and vitality.


BLONDME Glorious Hold Hairspray ($17.95)

This flexible-hold hairspray allows you to style and restyle until you achieve the perfect look.  It offers 24-hour humidity protection and UV filters protect against colour fade.

BLONDME Volume Miracle Cream ($19.95)

This volumizing styling cream can be used before blow drying to build up the hair structure, adding maximum volume and strength.

BLONDME Magnifying Shine Spray ($19.95)

This light, fine, leave-in mist provides an instant drying high-gloss finish.



Be one with nature with ESSENSITY, the first professional colour, care, and styling line free from artificial fragrances, silicones, paraffin, mineral oils, and parabens.


ESSENSITY Colour Shampoo ($16.25), Colour Conditioner ($17.25), and Leave-In Mask ($24.75)

ESSENSITY’s colour care products are specially-formulated to seal in colour vibrancy and to ensure a healthy and radiant shine. The range includes acai (a fruit that contains proteins, vitamins, sugars, and trace elements used in anti-age and skin-soothing products) and fire tulip (known for having anti-oxidant, astringent, soothing, and anti-bacterial properties).


ESSENSITY Natural Shine Serum ($21.25)

This light serum gives a natural velvet shine to the hair surface.  Banish unruly, frizzy hair while adding shine.  It contains sesame and linseed oil and is formulated with natural UV-filters which provide additional protection.


For more information about Schwarzkopf Professional products please visit their website at or

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