Archive | December, 2011

AHA Go Iron and Clutch

Tags: , , , , , , , ,

Go Look Good, Feel Good, Do Good: Limited Edition GO Hairstyling Iron by FHI HEAT® takes women’s health to heart this Valentine’s Day

Posted on 15 December 2011 by DELCommInc

Los Angeles—Limited edition release January/February 2012—This winter, you can feel as good as you look for Valentine’s Day when you pick up your favorite 1-inch GO Hairstyling Iron by FHI Heat® in a limited edition “Love Your Heart” red design. It’s cute and it comes with a free stylish red satin clutch with a heart charm. But what’s most important is that it will raise money to support the American Heart Association’s important efforts toward research, community programs and education to help reduce disability and death from cardiovascular disease and stroke.

Beginning in January and while supplies last, $1 from the purchase of the Love Your Heart GO Styling Iron, with a minimum commitment of $10,000, will be donated by FHI Heat to the American Heart Association, dedicated to supporting efforts to eliminate heart disease—the No. 1 killer of women in America.

The GO Hairstyling Iron—FHI Heat’s iron for salon retailing—features advanced adjustable heat, super-fast heat recovery, one-pass technology, ceramic tourmaline plates and beveled plates (cushioned plates with rounded edges)  so your clients can use it as either a flat or curling iron to create flips, ringlets, curls or stick-straight hair. Suggested retail price is  $79.99 USD. To learn more, visit

The American Heart Association provides education on nutrition, physical activity, weight management, stress management, smoking cessation and more to help keep you heart healthy. To learn more, visit


What it is:   A limited edition, versatile, 1-inch styling iron with all the power you’d expect from FHI Heat at a price that’s a pleasant surprise.

GO Gives:    Grab a GO Love Your Heart Styling Iron with the FREE red satin clutch at your local salon or beauty store and help support women’s heart health. FHI Heat will make a minimum donation of $10,000 to the American Heart Association.

What it does:   Use this multi-styling machine as either a flat or curling iron to create flips, ringlets, curls or super sleek hair—whatever you’re feeling at the moment!

Features:                  • Advanced adjustable heat from 140 to 410 F degrees to lock in great style.

• Super-fast heat recovery and one-pass technology mean it’s ready to go with every pass.

• Ceramic-coated plates covered with lots of tourmaline crystals produce a large negative ion count. That

equals  healthy heat and strong, shiny hair.

• Beveled plates (cushioned plates with rounded edges) create a variety of styles.

• Extra-long swivel cord with hook loop.

• Dual voltage plug that is ideal for worldwide travel (adaptor sold separately).


Costs:   $79.99 USD and comes with a gorgeous red satin clutch with a heart charm closure so you can GO out in style to celebrate Valentine’s Day and create awareness for the American Heart Association’s outreach and education programs.


Get it:   At top salons during January and February and while supplies last on Learn more at



Comments (0)


Tags: , , , , , , , , , , , , , , , , , ,

SpaRitual Introduces Water 2012 Nail Lacquer Collection: Portion of Proceeds Donated to Surge for Water. Benefits Clean, Safe, Drinking Water

Posted on 06 December 2011 by DELCommInc

From L to R:Hidden Reef, Deep, Ripple Effect, Ebb & Flow, Lucid, Undercurrent

SpaRitual is pleased to introduce Water 2012 for spring, which is inspired by the creative flow of energy that travels through us, much in the same way water travels through the earth.  The collection encourages us to listen to the undercurrents of our subconscious that allows positive thoughts, emotions, and creativity to rise to the surface of our conscious mind.  Each nail lacquer also serves as a gentle reminder that protecting our natural resources for generations to come is vital.

The global water crisis does exist and as SpaRitual ritualistically supports an organization that is aligned with the brand’s environmental, health and wellness platform, this spring they have chosen to collaborate with the organization Surge for Water. Twenty per cent of the proceeds of the Water nail lacquer collection will be donated to the organization whose mission is to deliver clean drinking water to those who are in need.

Surge for Water, created by Chicago-based activist Shilpa Alva, is a U.S. non-profit organization that improves access to clean, safe water for communities around the world that need this resource for drinking or plant irrigation.  Surge for Water increases public awareness of the global water crisis through education and investment in sustainable solutions that can alter peoples’ lives worldwide.

“Water is a necessity that no one should have to live without and together we hope to make sure that everyone has clean, functioning, purifying systems.  This is a valuable partnership for us because SpaRitual sees the importance of expanding our reach to enable clean water to be part of every community.” – Shilpa Alva

“The Water Collection represents the importance it has for our physical well-being (up to 70 per cent of the human body is composed of water) and our emotional health (it’s a proven fact that water provides soothing benefits).  Sadly, communities around the world lack access to clean drinking water,” says SpaRitual founder, Shel Pink.  “We’re pleased to be involved with Surge for Water and to support the foundation’s efforts to help provide clean water systems worldwide.”

As a philosophy-driven brand, SpaRitual is deeply committed to helping one person at a time whether it is through direct support of safe drinking water or by sourcing safe ingredients.  SpaRitual’s Water 2012 lacquers are free of DBP, Toluene, Formaldehyde, and Formaldehyde Resin, and are formulated to compliment slow-beauty practices.

Water shades include Hidden Reef, a shimmering coral, Deep, an iridescent reflection of moonlight, Ripple Effect, a creamy and dusty mauve, Lucid, a lilac blue hue, Undercurrent, a dark blue like the ocean floor, Ebb & Flow, a light aqua like the sky.  The complete collection is available February 1, 2012 and will retail for $10.00 USD in fine salons and spas nationwide, including Spa Halekulani, Canyon Ranch, and the Mandarin Oriental.  SpaRitual products are also available online at and

About SpaRitual

Founded by lifestyle futurist Shel Pink, SpaRitual fuses a mind, body, spirit connection with healing spa traditions to create a world of slow beauty.  Specially sourced vegan, certified organic and fair trade ingredients from around the world are used to create SpaRitual products for body, hand, and lifestyle.  Our natural formulations never use synthetic dyes or parabens, and our vegan Nail Elixirs and Lacquers are also free of toluene, formaldehyde, formaldehyde resin, and DBP.  SpaRitual stays on the pulse of sustainability issues to ensure our products, processes, and packaging are as environmentally responsible as possible.

Our brand philosophy encourages women to understand beauty as a holistic connection to oneself and to the environment.  Only by slowing down can be allow our inner beauty to radiate outwards.

Comments (0)

Advertise Here
Advertise Here