Archive | January, 2012

OPI Launches Holland Collection for Spring/Summer 2012: OPI celebrates colour with the Holland Collection for Spring/Summer 2012.

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OPI Launches Holland Collection for Spring/Summer 2012: OPI celebrates colour with the Holland Collection for Spring/Summer 2012.

Posted on 15 January 2012 by DELCommInc

Holland Display.highres

Inspired by the country’s range of stunning shades – as seen in vivid tulips, windmill-dotted hillsides and bustling canals – the collection’s twelve shades offer a mixture of sophisticated neutrals and highly-pigmented brights.

“Holland has a very unique, vibrant beauty to match its open-minded nature,” explains Suzi Weiss-Fischmann, OPI executive VP & artistic director. “Spring is the season of colour, and the Holland Collection provides an array of pink, coral and orange hues that capture this energy. The bright lacquers are married with neutrals in new variations like red clay and sea green.”

A sequence of electric brights, including a sun-lit orange (A Roll in The Hague), a hot coral-red (Red Lights Ahead…Where?) and two perfectly pretty pinks (Kiss Me on My Tulips and a light-catching Pedal Faster Suzi!) complement their cooler counterparts in hues of glistening purple (Dutch ’Ya Just Love OPI? and Vampsterdam), while elegant neutrals (Gouda Gouda Two Shoes, Did You ’ear About Van Gogh? and Wooden Shoe Like to Know?) meet two shimmer-laced blues (I Have a Herring Problem and I Don’t Give a Rotterdam!) and a creamy sea green (Thanks a WindMillion).

“Wearing these colors on fingers and toes will accessorize the season’s hottest trends,” remarks Suzi. “The varied palette of colors accentuates the looks that walked the runway, from colored pants and ladylike frocks to long, blousysleeved tops and dramatic patterns.”

Holland by OPI includes the following shades:
A Roll in The Hague: Take advantage of this frisky little orange.
Red Lights Ahead…Where?: This coral-packed red is the hottest in the district.
Kiss Me on My Tulips: A smooch-worthy shade of hot pink.
Pedal Faster Suzi!: This pink lavender shimmer will have you “wheeling.”
Dutch ’Ya Just Love OPI?: All of Holland hollers for this crowd-pleasing plum.
Vampsterdam: A deep purple for a divine diva.
Did You ’ear About Van Gogh?: Rumor has it…this sandy bisque is a work of art.
Thanks a WindMillion: You totally deserve this breezy sea green.
Wooden Shoe Like to Know?: It’s no secret…everybody loves this shimmery chocolate-brown.
I Have Herring Problem: What’s that you say? I need to “sea” this shimmery green-blue?
I Don’t Give a Rotterdam!: This sassy steal-blue shimmer means business!
Gouda Gouda Two Shoes: Take a walk on the wild side with this robust rose.

Holland Collection nail lacquer shades contain no DBP, Toluene, or Formaldehyde, and each includes OPI’s exclusive ProWide™ Brush for the ultimate in application.

Holland Collection by OPI will be available February 8, 2012, at Professional Salons and Spas for $10.95 CAN suggested retail for each nail
lacquer.

For more information, please call 800-341-9999 or visit www.opi.com.

Follow OPI on Twitter @OPI_PRODUCTS and become a Facebook fan!

ABOUT OPI
As the world leader in the professional nail care industry, OPI is committed to providing high-quality products and services to both salons and their customers, along with a focus on industry safety and innovation. Known for its exceptional formula, fashionable colours and iconic names, OPI’s heavily-pigmented lacquers are super rich, long-lasting and chip-resistant – offering an affordable luxury to consumers. OPI nail lacquer is available in over 200 shades and contains no DBP, Toluene, or Formaldehyde. Each lacquer features OPI’s exclusive ProWide™ Brush for the
ultimate in application. Currently, OPI is available in over 100 countries and retails a full line of professional items, including nail treatments, finishing products, lotions, manicure/pedicure products, files, tools, gels and acrylics.

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Color Me Kenra: Kenra Professional, LLC introduces Kenra Color™

Posted on 15 January 2012 by DELCommInc

 A reliable, high-performance, professional haircolour solution for basic to advanced techniques and services creates Simply Stunning™ results.

Now it’s easier than ever to achieve simply stunning haircolor results, thanks to the new Kenra Color™ haircolor brand by Kenra Professional®. This straightforward, easy-to-use, high-performance haircolor produces consistent, reliable results that stylists can count on to provide professional, true-to-tone haircolor solutions for every client, every time.

Kenra Color is a complete professional haircolour brand that is uniquely Kenra®. Kenra Color incorporates Balancing Complex 5™, a proprietary formulation designed to provide vibrant, long-lasting colour, outstanding gray coverage and color saturation; intense shine; improved condition and manageability, all through a gentle formulation. To ensure a straightforward, easy-to-use haircolour for stylists, both permanent and demi-permanent formulas have a balanced shade collection of warm and cool tones and common level system. Both permanent and demi-permanent shades and level system are intermixable for basic to advanced colour formulation with an easy measuring system and drip-free consistency for reliable colour application.

The Kenra Color portfolio includes:

  • Permanent Coloring Creme, a gentle, low-ammonia colour in 70 shades and levels ranging from 1 to 10. It’s powered by Kenra Permanent Coloring Creme Developer in 10, 20, 30 and 40 volume strengths available in 16- and 32-fluid-ounce bottles.
  • Demi-Permanent Coloring Creme, a gentle, ammonia-free, deposit-only colour in 40 shades and levels ranging from 1 to 10. Demi-permanent Coloring Creme Activator 9V, available in 16- and 32-fluid-ounce bottles, provides consistent, reliable results.
  • Lightening Powder, a dust-free powder with a lifting strength of up to seven levels in a single application. Extremely versatile, Kenra Lightening Powder can be applied both on and off the scalp, as well as mixed with Kenra Color Permanent Coloring Creme Developer at 10 to 30 volume in different ratios for multiple blonding effects. The mixture’s creamy consistency retains moisture and is drip-free. Kenra  Lightening Powder features a blue-violet base to help control warm tones when lifting. It’s available in 1-ounce sachets and 16-ounce jars.
  • Color Correcting System, which gently, quickly and safely removes oxidative pigments without disturbing the hair’s natural pigments. Its two-part, non-bleach formulation mixes into an easy-to-apply cream and can be used with or without heat. The removal process can be repeated and a colour service performed immediately thereafter.

Kenra Professional understands that continual inspiration and technical education are foremost pursuits of today’s professional stylists and that haircolour plays a major role. Led by Kenra Professional Artistic Director, Robb Dubré, the creative vision of the Kenra Professional Artistic Team is to inspire the talents and enhance the technical skills of professional stylists. By creating innovative techniques, tips, styles and looks from using and cocktailing the Kenra Professional brands and products, the Kenra Professional Artistic Team enables stylists to stay creatively relevant, fresh and engaged.

“Haircolor is still the growth driver for most salons’ bottom lines,” says Robb Dubré, Kenra Professional artistic director and the creative vision of the Kenra Professional Artistic Team. “With the launch of Kenra Color, Kenra Professional will help salons enhance both their artistry and their profits. Salon professionals can rely on new Kenra Color to delight every client with natural looking, predictable results, whether she wants truly 100 per cent gray coverage; gorgeous tone-on-tone colour; shiny highlights or vibrant lowlights.”

The Kenra Color brand will debut at the International Salon & Spa Expo (ISSE) in Long Beach, CA, January 28-30, 2012, with complete availability nationally by May 2012 through a national campaign entitled, “Color Me Kenra™”. To learn more, visit www.ColorMeKenra.com or find us on Facebook at facebook.com/Kenra Professional.

About Kenra Professional LLC: The brands of Kenra Professional reflect the company’s core belief in high quality, performance-driven products and services. Kenra Professional products create inner and outer beauty by giving women and men the trust and confidence to achieve their ultimate style. Kenra Classic™, Kenra Platinum™ and Kenra Color™ are available only in professional salons throughout North America. Visit www.kenra.com, facebook.com/KenraProfessional and Twitter @Kenra_Haircare.

Click here to check out a video about Color Kenra!

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Fab Like Barbie® : Barbie® Designable Hair Extensions

Posted on 05 January 2012 by DELCommInc

Just when you thought she has done it all, Barbie® is taking the hair extension market by storm.

Taking hair play to new heights like only Barbie® can, Barbie® introduces an all-new way to play and customize hair with Barbie® Designable Hair Extensions. In just a few easy steps, girls of all ages can create customized hair extensions, using hair you can actually print on, for herself and Barbie® with any inkjet printer.

Step 1 – Design: Using the fun and easy design website (www.barbie.com/designablehair), girls can choose iconic Barbie® imagery or upload their favorite photos or designs to create a completely unique look to print on special Barbie® printable hair extension paper.

Step 2 – Print: Run the Barbie® Designable Hair Extensions printable hair paper through any inkjet printer, and girls will watch as their designs become wearable accessories.

Step 3 – Wear & Share: Girls can peel off their printed and personalized hair extension from the paper and attach it to their own hair with a stylish clip or barrette or to Barbie® doll’s hair with the included hair clips.


Whether it’s adding flair to an everyday outfit or showing school spirit for the big game, girls can easily add personalized hair streaks for themselves or Barbie®. Barbie® Designable Hair Extensions comes with a Barbie® doll and includes 16 printable hair extensions. Additional printable hair extensions are available for purchase separately for endless hair play fun.

You can be extra fab with celebrity hairstylist Kim Vo designed extensions found on the Barbie website.

To view a product demo please visit: www.barbie.com/designablehair

ARP: $31.99 | Age: 6+ | Available: September 2011
*Additional extension pack ARP: $10.99

 

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OPI Partners with Platinum Recording Artist Nicki Minaj to Launch Limited Edition Lacquers

Posted on 03 January 2012 by DELCommInc

OPI announces the launch of six new limited edition shades inspired by hip hop sensation Nicki Minaj, including a purple Shatter! Inspired by Minaj’s unique style, love of bright colors, and her debut album Pink Friday, the Nicki Minaj by OPI promotion will feature an array of bold hues, from neon lime green to pink.

“OPI is so excited to work with Nicki in releasing these six new nail lacquers,” said Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director. “Nicki has taken the hip hop world by storm, but her music is only part of the equation. She’s also become a fashion inspiration, noted for her daring costumes and hair color both on and off the stage.”

Nicki’s eclectic look made including a new hue in OPI’s bestselling Shatter coat a must for this collaboration. The purple Super Bass Shatter (a record-setting purple that “shatters” before your eyes) is inspired by graffiti art and works when painted over any dry OPI hue. Adding top coat takes Super Bass Shatter from matte to glossy in seconds.

The line features five nail lacquers in addition to Super Bass Shatter, ranging from fantastic pink, rainbow confetti glitter and charcoal sparkle hues to two green shades in lime and teal:

Pink Friday

Kick off the weekend with this mesmerizing pink!

Metallic 4 Life

This charcoal sparkle flies with the stars in the skies.

Save Me

I drove for miles just to find this silver-rainbow glitter.

Fly

I came to win, to fight…and to wear this aqua.

Did It On ‘Em

A lusty little lacquer that loves the “lime”-light.

Nicki Minaj by OPI nail lacquers contain no DBP, Toluene, or Formaldehyde, and feature OPI’s exclusive ProWide™ Brush for the ultimate in application. This limited edition promotion will be available beginning January 2012 at Professional Salons and Spas for $10.95 CAN suggested retail for each nail lacquer.

For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter @OPI_PRODUCTS and become a Facebook fan!

ABOUT OPI
As the world leader in the professional nail care industry, OPI is committed to providing high-quality products and services to both salons and their customers, along with a focus on industry safety and innovation. Known for its exceptional formula, fashionable colors and iconic names, OPI’s heavily-pigmented lacquers are super rich, long-lasting and chip-resistant – offering an affordable luxury to consumers. OPI nail lacquer is available in over 200 shades and contains no DBP, Toluene, or Formaldehyde. Each lacquer features OPI’s exclusive ProWide™ Brush for the ultimate in application. Currently, OPI is available in over 100 countries and retails a full line of professional items, including nail treatments, finishing products, lotions, manicure/pedicure products, files, tools, gels and acrylics.

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