Archive | May, 2012

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Straight talk about hair smoothing

Posted on 21 May 2012 by DELCommInc

Hair smoothing treatments are a highly popular and in-demand salon service. What should stylists and consumers know about hair texturizing options? Continue Reading

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The new gel polish

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The new gel polish

Posted on 21 May 2012 by DELCommInc

By Gordon Ashdown

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I thought I would take a walk on the wild side and talk about the new product category being created by such manufacturers as Shellac from CND, Polish Pro from NSI, and many more. The category is a hybrid – not a real gel, and not a nail polish, but somewhere in between.  They apply like a polish in that you paint them on with a brush, but then you cure them in an ultra-violet light like a conventional gel.  It’s a straight-forward base coat, colour, top coat application, and it lasts longer than polish, but not as long as gel.  The application is removed with a soak in acetone, whether in the salon or at home.  Many claims are made as to how long the application will last and most agree that a week or so on the hands, and two weeks or so on toes is about normal.  It’s been said that gel polish can last for five or even six weeks on toes.  Now that’s performance! Continue Reading

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Make Up For Ever announces new products for summer 2012

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Make Up For Ever announces new products for summer 2012

Posted on 20 May 2012 by DELCommInc

NEW EYE PRIME
Eye PrimeAny professional make up artist will tell you that the secret to beautiful eye shadow that lasts is all in the prep. To answer the demands of make up artists and consumers alike, MAKE UP FOR EVER introduces its first ever eye shadow primer… Eye Prime. This universally flattering, nude eyelid primer is designed to stabilize all eye shadows, intensify colour pay off and prevent creasing. Continue Reading

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Increase your salon’s website traffic – six simple strategies

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Increase your salon’s website traffic – six simple strategies

Posted on 18 May 2012 by DELCommInc

By Kelly T. Konechny

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Build it and they will come. This may be true for some things, but not necessarily your website.

All too often business owners will devote an extraordinary amount of time, effort, and money into a finished website without giving proper consideration to traffic and how to get people visiting the site. The traffic to your website is essential because those are the potential consumers and clients of your products and services. As you find more ways to grow and expand your website traffic, you increase your opportunities for new clients and sales. Continue Reading

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Making things run smoothly A Q&A with Melinda Vandenberg, the chair of the Provincial Hairstyling Technical Committee

Posted on 18 May 2012 by DELCommInc

Every year, students in the skilled trades and technology sectors compete for their chance to win gold at the Skills Manitoba Competition, a competition where students participate in challenges designed to test skills required in their respective trades and technology careers.

Clippings managing editor Shayna Wiwierski spoke with Melinda Vandenberg, who is the chair of the Provincial Hairstyling Technical Committee, about Skills Canada, the committee itself, and why students should compete. Continue Reading

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Tressed to kill: Stylist-turned-reality star Tabatha Coffey is taking the world by storm, one salon and haircut at a time

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Tressed to kill: Stylist-turned-reality star Tabatha Coffey is taking the world by storm, one salon and haircut at a time

Posted on 17 May 2012 by DELCommInc

By Shayna Wiwierski

Coffey at last year's Innovate 2011 show presented by Salon Centre.

Coffey at last year’s Innovate 2011 show presented by Salon Centre.

Tabatha Coffey is a self-described bitch.

“Do you know my definition for bitch?  Brave, Intelligent, Tenacious, Creative, and Honest.  So yes, I am a bitch and all of you should be bitches, too,” said Coffey to the sold-out crowd at last year’s Innovate Twenty Eleven show presented by Salon Centre. Continue Reading

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