SpaRitual Introduces Water 2012 Nail Lacquer Collection: Portion of Proceeds Donated to Surge for Water. Benefits Clean, Safe, Drinking Water
SpaRitual is pleased to introduce Water 2012 for spring, which is inspired by the creative flow of energy that travels through us, much in the same way water travels through the earth. The collection encourages us to listen to the undercurrents of our subconscious that allows positive thoughts, emotions, and creativity to rise to the surface of our conscious mind. Each nail lacquer also serves as a gentle reminder that protecting our natural resources for generations to come is vital.
The global water crisis does exist and as SpaRitual ritualistically supports an organization that is aligned with the brand’s environmental, health and wellness platform, this spring they have chosen to collaborate with the organization Surge for Water. Twenty per cent of the proceeds of the Water nail lacquer collection will be donated to the organization whose mission is to deliver clean drinking water to those who are in need.
Surge for Water, created by Chicago-based activist Shilpa Alva, is a U.S. non-profit organization that improves access to clean, safe water for communities around the world that need this resource for drinking or plant irrigation. Surge for Water increases public awareness of the global water crisis through education and investment in sustainable solutions that can alter peoples’ lives worldwide.
“Water is a necessity that no one should have to live without and together we hope to make sure that everyone has clean, functioning, purifying systems. This is a valuable partnership for us because SpaRitual sees the importance of expanding our reach to enable clean water to be part of every community.” – Shilpa Alva
“The Water Collection represents the importance it has for our physical well-being (up to 70 per cent of the human body is composed of water) and our emotional health (it’s a proven fact that water provides soothing benefits). Sadly, communities around the world lack access to clean drinking water,” says SpaRitual founder, Shel Pink. “We’re pleased to be involved with Surge for Water and to support the foundation’s efforts to help provide clean water systems worldwide.”
As a philosophy-driven brand, SpaRitual is deeply committed to helping one person at a time whether it is through direct support of safe drinking water or by sourcing safe ingredients. SpaRitual’s Water 2012 lacquers are free of DBP, Toluene, Formaldehyde, and Formaldehyde Resin, and are formulated to compliment slow-beauty practices.
Water shades include Hidden Reef, a shimmering coral, Deep, an iridescent reflection of moonlight, Ripple Effect, a creamy and dusty mauve, Lucid, a lilac blue hue, Undercurrent, a dark blue like the ocean floor, Ebb & Flow, a light aqua like the sky. The complete collection is available February 1, 2012 and will retail for $10.00 USD in fine salons and spas nationwide, including Spa Halekulani, Canyon Ranch, and the Mandarin Oriental. SpaRitual products are also available online at skinstore.com and skincarerx.com.
Founded by lifestyle futurist Shel Pink, SpaRitual fuses a mind, body, spirit connection with healing spa traditions to create a world of slow beauty. Specially sourced vegan, certified organic and fair trade ingredients from around the world are used to create SpaRitual products for body, hand, and lifestyle. Our natural formulations never use synthetic dyes or parabens, and our vegan Nail Elixirs and Lacquers are also free of toluene, formaldehyde, formaldehyde resin, and DBP. SpaRitual stays on the pulse of sustainability issues to ensure our products, processes, and packaging are as environmentally responsible as possible.
Our brand philosophy encourages women to understand beauty as a holistic connection to oneself and to the environment. Only by slowing down can be allow our inner beauty to radiate outwards.