Tag Archive | "Application"

Mascara No More: The latest in eyelash treatments will have you throwing those falsies and mascara away!

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Mascara No More: The latest in eyelash treatments will have you throwing those falsies and mascara away!

Posted on 08 November 2011 by DELCommInc

By Shayna Wiwierski

 

Images courtesy of Wink Studio

These days you can basically enhance anything from your lips to your breasts to your hair.  So why should your eyelashes be any different?  Throw away those falsies and volumizing mascara, because there are better, more effective, and longer-lasting ways to get those big celebrity lashes.

Brand new to Canada, Latisse is a prescription treatment for thin or inadequate lashes which makes them look longer, thicker, and darker after a few months.  The product is made by California-based Allergan, the same company that makes Botox, and was approved by Health Canada late last year.  The product itself is only available by prescription and consultation through select physicians in Manitoba.  One bottle of the product runs for $160 and lasts approximately six to eight weeks; two bottles can cost $299.

It works by applying a thin layer of the product at the base of your upper lash line every night, and gradually over a few weeks patients should start to see thicker, darker, notice-me lashes, with full results generally in only 16 weeks.

“People are very happy with it.  I have staff on it, patients on it, and one of my daughters is even on it.  Eyelash care is a multimillion-dollar, if not a billion-dollar, industry in North America. Just look at the lineups at the MAC counter.  This is a long-term solution for darker, longer, and thicker lashes.  Women desire beautiful eyes and lashes, and don’t we believe that the eyes are the gateway to the soul?” says Dr. Earl Minuk, a Winnipeg dermatologist who offers Latisse at his two Cosmetic SkinClinic and Laser centres located in River Heights and St. Vital.

So what’s the secret formula?  Well, the product uses an ingredient called bimatoprost, which can increase the length and number of lashes.  The product is safe if applied properly, but of course, as with all drugs, it does have its side-effects.

“Occasionally irritation and itchiness can occur, but it generally goes away the more you use the product.  Rarely do you see darkening of the skin, which is attributed to improper long-term application,” says Dr. Minuk.  “Latisse has a high consumer satisfaction affiliated with it.  This is a breakthrough for eyelash care.  Its use is non-invasive, and you apply it once a day at nighttime with a fine little brush.  You can doll your eyes up as much as you can after, makeup and all.”

Another non-prescriptive way to increase lashes is by applying eyelash extensions.

Eyelash extension services have been popping up in many salons here in Winnipeg, as well as a few specialty shops that exclusively offer them.  The process is quite simple; lashes are painstakingly applied individually to the existing lash about a millimeter away from the skin using pharmaceutical-grade glue and two tweezers.  The results are instant and can last up to three months without fills.  It is recommended to get fills every month or so to maintain the look, as the lashes fall out with your actual eyelash.  Initial applications can take up to two hours, and fills about an hour; however, the client usually falls asleep in that time period.

Varbie Pinones, 29, opened up her eyelash extension business, Wink Studio, in August 2010.  She says that the response to the service has been great because of the many benefits that the procedure offers her clients.

“Its improved people’s allergies – the people who are sensitive to mascara or makeup – so it’s much better for them as they touch their eyes less. The number one rule with the lashes is ‘no rubbing,’” says Pinones, whose studio is located at Grosvenor and Stafford in Winnipeg.

Eyelash extensions are naturally longer, curlier, and thicker, so no mascara is needed, and best of all, they are waterproof, so they will hold up great on the beach or at the gym.  They are relatively easy to care for, too; just avoid oil-based cleansers, lotions, and makeup remover, and use a Q-Tip to clean off eyeliner around the eye.

To learn to apply them is rather quite simple.  First you have to be a licensed esthetician, then find a company that offers training and see if they are coming to a city near you to do the training, or you can always fly out to where they are based and learn there.  Typically, it takes a couple days of classes, and then about six months later you send photos of your work.  If you are approved, they send a certificate.

The response to the service has been phenomenal and has certainly grown in popularity.  And, it’s not just clients’ looks that have improved, but it also can heighten their self-esteem.

“Clients are more confident, and they feel younger.  It lifts their eyes; and with the lashes they spend less time in the morning getting ready.  When they come in for fills, it may take an hour or two, but they look forward to it because it gives them time to relax,” says Pinones.  “Vogue magazine has a really great quote that sums it up, ‘Lashes are the new breasts, women are obsessed with getting a bigger, better pair.’”

 

 

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OPI Revamps iPhone Application with New Visuals, Greater Speed and More Colors

Posted on 07 November 2011 by DELCommInc

OPI announces the re-launch of the OPI Application for the iPhone® and iPod Touch®.  The updated OPI App continues to offer an easy, free way to browse and search over 200 OPI nail lacquer shades – now at faster speeds.  The Try It On Color Studio continues to provide a look at all current OPI shades, while the search feature now incorporates retired shades, allowing users to view past favourites and information about the year in which those hues were retired.

The updated OPI App also includes higher resolution images to further enhance visual displays. In addition to running faster, the application now has the capability to wait in the background while other programs are used, namely Facebook. This feature gives users the option to check OPI’s Facebook page without having to leave the OPI App.

“The improved OPI App gives fans the chance to try on lacquers easier than before. The App’s Try it on Studio has been hugely popular, and we are happy to improve upon and expand it. It’s a great resource when choosing your lacquer at the salon, since you can get an idea of how a color looks on your hand before committing,” explains Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director.  “The portable nature of the OPI App makes it easy to take while shopping and choose a lacquer shade to accessorize any new dress, top or jacket right there in the store!”

The OPI App also includes a search bar with word prompt technology; after typing just a few letters, any possible options will be proffered. Since its original debut, the App has added a sort-by-collection feature, highlighting current collections and promotions so that users will know what’s new to the brand. The App even lets users select favorites, storing lacquer choices for future reference.

The OPI App is available at Apple.com and is free to download. This application works with all iPhone and iPod Touch devices running software update iOS 5.

For more information, please call 800-341-9999 or visit www.opi.com.  Follow OPI on Twitter @OPI_PRODUCTS and become a Facebook fan!

ABOUT OPI

As the world leader in the professional nail care industry, OPI is committed to providing high-quality products and services to both salons and their customers, along with a focus on industry safety and innovation. Known for its exceptional formula, fashionable colors and iconic names, OPI’s heavily-pigmented lacquers are super rich, long-lasting and chip-resistant – offering an affordable luxury to consumers. OPI nail lacquer is available in over 200 shades and contains no DBP, Toluene, or Formaldehyde. Each lacquer features OPI’s exclusive ProWide Brush for the ultimate in application. Currently, OPI is available in over 100 countries and retails a full line of professional items, including nail treatments, finishing products, lotions, manicure/pedicure products, files, tools, gels and acrylics.

 

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