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Make Up For Ever announces new products for summer 2012

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Make Up For Ever announces new products for summer 2012

Posted on 20 May 2012 by DELCommInc

NEW EYE PRIME
Eye PrimeAny professional make up artist will tell you that the secret to beautiful eye shadow that lasts is all in the prep. To answer the demands of make up artists and consumers alike, MAKE UP FOR EVER introduces its first ever eye shadow primer… Eye Prime. This universally flattering, nude eyelid primer is designed to stabilize all eye shadows, intensify colour pay off and prevent creasing. Continue Reading

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Copy of NLN13_DiditOnEm

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OPI Partners with Platinum Recording Artist Nicki Minaj to Launch Limited Edition Lacquers

Posted on 03 January 2012 by DELCommInc

OPI announces the launch of six new limited edition shades inspired by hip hop sensation Nicki Minaj, including a purple Shatter! Inspired by Minaj’s unique style, love of bright colors, and her debut album Pink Friday, the Nicki Minaj by OPI promotion will feature an array of bold hues, from neon lime green to pink.

“OPI is so excited to work with Nicki in releasing these six new nail lacquers,” said Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director. “Nicki has taken the hip hop world by storm, but her music is only part of the equation. She’s also become a fashion inspiration, noted for her daring costumes and hair color both on and off the stage.”

Nicki’s eclectic look made including a new hue in OPI’s bestselling Shatter coat a must for this collaboration. The purple Super Bass Shatter (a record-setting purple that “shatters” before your eyes) is inspired by graffiti art and works when painted over any dry OPI hue. Adding top coat takes Super Bass Shatter from matte to glossy in seconds.

The line features five nail lacquers in addition to Super Bass Shatter, ranging from fantastic pink, rainbow confetti glitter and charcoal sparkle hues to two green shades in lime and teal:

Pink Friday

Kick off the weekend with this mesmerizing pink!

Metallic 4 Life

This charcoal sparkle flies with the stars in the skies.

Save Me

I drove for miles just to find this silver-rainbow glitter.

Fly

I came to win, to fight…and to wear this aqua.

Did It On ‘Em

A lusty little lacquer that loves the “lime”-light.

Nicki Minaj by OPI nail lacquers contain no DBP, Toluene, or Formaldehyde, and feature OPI’s exclusive ProWide™ Brush for the ultimate in application. This limited edition promotion will be available beginning January 2012 at Professional Salons and Spas for $10.95 CAN suggested retail for each nail lacquer.

For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter @OPI_PRODUCTS and become a Facebook fan!

ABOUT OPI
As the world leader in the professional nail care industry, OPI is committed to providing high-quality products and services to both salons and their customers, along with a focus on industry safety and innovation. Known for its exceptional formula, fashionable colors and iconic names, OPI’s heavily-pigmented lacquers are super rich, long-lasting and chip-resistant – offering an affordable luxury to consumers. OPI nail lacquer is available in over 200 shades and contains no DBP, Toluene, or Formaldehyde. Each lacquer features OPI’s exclusive ProWide™ Brush for the ultimate in application. Currently, OPI is available in over 100 countries and retails a full line of professional items, including nail treatments, finishing products, lotions, manicure/pedicure products, files, tools, gels and acrylics.

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SpaRitualwatercollection

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SpaRitual Introduces Water 2012 Nail Lacquer Collection: Portion of Proceeds Donated to Surge for Water. Benefits Clean, Safe, Drinking Water

Posted on 06 December 2011 by DELCommInc

From L to R:Hidden Reef, Deep, Ripple Effect, Ebb & Flow, Lucid, Undercurrent

SpaRitual is pleased to introduce Water 2012 for spring, which is inspired by the creative flow of energy that travels through us, much in the same way water travels through the earth.  The collection encourages us to listen to the undercurrents of our subconscious that allows positive thoughts, emotions, and creativity to rise to the surface of our conscious mind.  Each nail lacquer also serves as a gentle reminder that protecting our natural resources for generations to come is vital.

The global water crisis does exist and as SpaRitual ritualistically supports an organization that is aligned with the brand’s environmental, health and wellness platform, this spring they have chosen to collaborate with the organization Surge for Water. Twenty per cent of the proceeds of the Water nail lacquer collection will be donated to the organization whose mission is to deliver clean drinking water to those who are in need.

Surge for Water, created by Chicago-based activist Shilpa Alva, is a U.S. non-profit organization that improves access to clean, safe water for communities around the world that need this resource for drinking or plant irrigation.  Surge for Water increases public awareness of the global water crisis through education and investment in sustainable solutions that can alter peoples’ lives worldwide.

“Water is a necessity that no one should have to live without and together we hope to make sure that everyone has clean, functioning, purifying systems.  This is a valuable partnership for us because SpaRitual sees the importance of expanding our reach to enable clean water to be part of every community.” – Shilpa Alva

“The Water Collection represents the importance it has for our physical well-being (up to 70 per cent of the human body is composed of water) and our emotional health (it’s a proven fact that water provides soothing benefits).  Sadly, communities around the world lack access to clean drinking water,” says SpaRitual founder, Shel Pink.  “We’re pleased to be involved with Surge for Water and to support the foundation’s efforts to help provide clean water systems worldwide.”

As a philosophy-driven brand, SpaRitual is deeply committed to helping one person at a time whether it is through direct support of safe drinking water or by sourcing safe ingredients.  SpaRitual’s Water 2012 lacquers are free of DBP, Toluene, Formaldehyde, and Formaldehyde Resin, and are formulated to compliment slow-beauty practices.

Water shades include Hidden Reef, a shimmering coral, Deep, an iridescent reflection of moonlight, Ripple Effect, a creamy and dusty mauve, Lucid, a lilac blue hue, Undercurrent, a dark blue like the ocean floor, Ebb & Flow, a light aqua like the sky.  The complete collection is available February 1, 2012 and will retail for $10.00 USD in fine salons and spas nationwide, including Spa Halekulani, Canyon Ranch, and the Mandarin Oriental.  SpaRitual products are also available online at skinstore.com and skincarerx.com.

About SpaRitual

Founded by lifestyle futurist Shel Pink, SpaRitual fuses a mind, body, spirit connection with healing spa traditions to create a world of slow beauty.  Specially sourced vegan, certified organic and fair trade ingredients from around the world are used to create SpaRitual products for body, hand, and lifestyle.  Our natural formulations never use synthetic dyes or parabens, and our vegan Nail Elixirs and Lacquers are also free of toluene, formaldehyde, formaldehyde resin, and DBP.  SpaRitual stays on the pulse of sustainability issues to ensure our products, processes, and packaging are as environmentally responsible as possible.

Our brand philosophy encourages women to understand beauty as a holistic connection to oneself and to the environment.  Only by slowing down can be allow our inner beauty to radiate outwards.

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