Tag Archive | "joico"

Celebrity colour connoisseur Denis De Souza joins forces with hair care powerhouse Joico

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Celebrity colour connoisseur Denis De Souza joins forces with hair care powerhouse Joico

Posted on 27 February 2014 by DELCommInc

imagesWorld-renowned hair care brand, Joico, has partnered with Brazilian colourist and “King of Colour”, Denis de Souza, to bring his passion and international eye for colour and luxe techniques to the brand. Devoted to his celebrity clientele, De Souza became known as the innovator of the ultra-natural colouring technique resulting in effortlessly exotic, sun-strewn strands. De Souza’s custom looks, as seen on Kate Mara, Olivia Wilde, Zoe Saldana, Mila Kunis, Rachel Bilson, Nicole Richie, and Lucy Hale among others, will continue to set trends that remain on the forefront of hair, alongside Joico.

De Souza’s passion for hair colour and preservation, coupled with his ability to cultivate creative techniques align seamlessly with Joico’s philosophy and line of innovative products. His exquisite talent has gained him incredible bicoastal work experience at some of West Hollywood and New York’s top salons, including Andy Le Compte and Serge Normant. As a loyalist of Joico for years, De Souza is eager to take his adoration of the brand to the next level with this colourful collaboration. Continue Reading

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Treat your skin with Joico’s new limited-edition Pink Vanilla Nourishing Body Butter

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Treat your skin with Joico’s new limited-edition Pink Vanilla Nourishing Body Butter

Posted on 25 February 2014 by DELCommInc

image004Unlock the key to healthy and hydrated skin with Joico’s new limited-edition Pink Vanilla Nourishing Body Butter.  This ultra-moisturizing body butter has a rich and lightweight creamy texture, leaving skin feeling ultra soft.  This vitamin-rich and non-greasy formula features Vanilla Planifolia Fruit Extract, and is packed with nutritious ingredients, including olive oil, safflower oil, and aloe vera.

Technology and benefits

The Pink Vanilla Nourishing Body Butter instantly renews your skin thanks to:

  • Vanilla Planifolia Fruit Extract: an anti-oxidant extract that protects, smoothes, and conditions skin.
  • Olive Oil: Restores lost lipids, leaving skin softer and silkier.
  • Safflower Oil: Replenishes votal moisture.
  • Aloe Vera: Soothes irrigation as it restores moistures. Continue Reading

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Now celebrating: Holiday hair for every occasion!

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Now celebrating: Holiday hair for every occasion!

Posted on 19 November 2013 by DELCommInc

Joico

The bubbly’s poured, lights are twinkling, and bling is in the air–and hair!—as the glam season arrives full force. While those calendars start filling up with invites and events, you can start thinking about how to get festive from head to toe; and Joico’s going to get in on the act with a new series of step-by-step video tutorials designed to maximize your sparkle. Continue Reading

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A trend to keep you on “pins” and needles!

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A trend to keep you on “pins” and needles!

Posted on 31 July 2013 by DELCommInc

‘Bobby Pins’ – The Seasons’s Hottest Little Hair Accessory, plus “7 Winning Pinning Tips” by Joico International Artistic Director Damien Carney

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Bra straps. Baby bumps. Bobby pins. Back in the day, all of these things were supposed to stay hidden. Not anymore! Nowadays, lingerie lives on the outside, baby bumps are proudly displayed in form-fitting garb, and bobby pins have become the hottest hair accessory! “They’re fresh, girly and chic,” declares Joico international artistic director Damien Carney, who shares seven ways to pin with aplomb!

1. Get A Lift. Use a row of bobby pins to sweep hair off of the face, opening up the eyes, cheekbones and jawline. “Pinning hair in the right spot can really give features definition and lift,” says Carney.

2. Tame the Bangs. Growing out a fringe? Don’t be bashful! Subdue errant strands with a bold row of bobbies.

3. Make a Bobby Band. Pull hair back and secure it headband style by criss-crossing interlocking bobby pins from ear to ear.

4. Get Crafty. Plain bobbies too boring? Get out the craft box and get busy. Use your favorite nail polish to transform dull brown pins with chic shades of tangerine, fuchsia or turquoise. Whip out the glue stick and apply glitter or tiny coloured stones. Let your pins express the real you!

5. Peek-A-Boo. Summer is ponytail season, which leaves a whole new spot on the head to adorn. Create a bobby-pin “star”–or any other interesting shape–at the base of the ponytail for extra flair. Mist with Joico Power Spray Fast-Drying Finishing Spray to hold pins in place and tame fuzz and flyaways.

6. Half and Half. Set hair on small rollers or a tiny curling iron to create massive, explosive texture. Then add contrast by smoothing one side or the top of the hair with Joico Power Gel Sculpting Gel, and secure with a row of bobby pins.

7. Get Set. Apply Joico Power Whip Whipped Foam to damp hair, wind small sections into pincurls and secure with bobby pins. Set the entire head. At the end of the day, remove the pins and voila! Large, firm, loopy, lovely curls!

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Flakes no more! The ultimate dry shampoo to revive your do

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Flakes no more! The ultimate dry shampoo to revive your do

Posted on 10 May 2013 by DELCommInc

SONY DSCIt’s official. Soap and water are overrated. With the new Instant Refresh Dry Shampoo from Joico, there’s no need to spend extra time washing your hair – revitalize it and your scalp. This fast-drying aerosol leaves hair feeling clean and smelling fresh in no time flat. So sleep in, head straight to work from the gym or pull an all-nighter—Joico’s Instant Refresh has got you covered!

The unique Instant Refresh formula features an advanced blend of aluminum starch, willow and manuka extracts, all helping to absorb excess oil and leave hair soft and velvety with none of the dreaded white residue common with other dry shampoos. Small, oil-absorbing particles won’t clog follicles; but they will offer a little extra lift while extending the life of any hairstyle. Continue Reading

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Stuff we are ‘dye-ing’ over! Spring 2013

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Stuff we are ‘dye-ing’ over! Spring 2013

Posted on 20 March 2013 by DELCommInc

SWDO spring 2013

 

We are shedding the layers and letting our hair down, spring is back in season!

This year is all about bright colours, healthy hair, clean skin, and matte nails.  Go wild with colour or shed that winter frizz with serums; we love what this season has to offer.

Aveda Invati Exfoliating Shampoo, Thickening Conditioner and Scalp Revitalizer

Thin hair, don’t care!  New from Aveda, the Invati line of a shampoo, conditioner, and scalp revitalizer will have your fine locks filling up in no time.  The Invati system is clinically proven to reduce hair loss by 33 per cent to help guests keep the hair they have longer.

Shampoo (200 ml) and conditioner (200 ml) $27 each, Scalp Revitalizer (150 ml) $69 at Aveda salons.

 Bioderma Sensibio H2O

Looking for a makeup remover safe for your sensitive skin?  This holy water is perfect for cleansing and removing makeup while reducing redness, soothing an irritated epidermis, and so much more. With cucumber extract and a clear water texture, Sensibio perfectly cleanses and removes the most stubborn of makeup, even waterproof, and respects skin balance like clear water.  A must for any beauty enthusiast!

$22 for 250 ml at Shopper’s Drug Mart.

 Clarisonic PLUS Sonic Skin Cleansing System

 Get a deeper clean on your facials with this handy little tool.  The Clarisonic PLUS Sonic Skin Cleansing System is the cream of the crop when it comes to clean skin.  In just 60 seconds, the micro-massage action removes six times more makeup and two times more dirt and oil than cleansing with just your hands alone.  With three different speeds for the face and body, your skin will be feeling smooth and clean in no time.

$259 at Sephora.

Joico Power Spray Fast-Dry Finishing Spray

Sick of hairsprays leaving your hair sticky and stiff?  Joico’s new hairspray, infused with their innovative AquaLastik™ technology, gives clients the ultimate in long-lasting control with shine, strength, and protection.  It also delivers the power you need with the flexibility you like.  Perfect for stylists, this hairspray keeps strands in place while maintaining pliable, true restyleability for up to 72 hours.

$16.99 for 300 ml at salons.

Essie Matte About You matte topcoat

From Nonoo to Karen Walker to Tibi and Rebecca Taylor, matte nails were all over the runway at New York Fashion Week. Give your clients the matte treatment with Essie’s Matte About You, a matte topcoat that tones down even the glossiest of colours.  Be on trend this season with a full matte nail, or a matte French mani complete with glossy tip for nails that are oh so stylish.

$9.99 at professional salons.

Make Up For Ever Technicolor Palette

From green to blue to even this season’s “it colour”, yellow — bold, bright hues are popping up everywhere.  Always on trend, Make Up For Ever releases their spring palette, Technicolor, inspired by the cinematic transition from 1930’s Hollywood black and white to Technicolor, this palette gives you a rainbow of options, with some safe neutrals thrown in.

$50 at Sephora.

Schwarzkopf Professional BC Bonacure Oil Miracle Liquid Oil Conditioner

Magic in a bottle!  This miracle potion is a leave-in conditioner uniquely designed to deliver nine different benefits.  Working in two phases, the spray-on conditioner combines an oil phase, which supplies hair with a soft, radiant shine, and a care phase that is infused with properties that work towards controlling frizz, supply nourishment, and help repair damaged hairs.  Perfect for spring, this lightweight conditioner seals the hair cuticle to help lock in moisture and prevent the recurrence of dryness and frizz for lasting comfort.

$19.21 for 150 ml at spaboutique.ca

 

butter LONDON Sweetie Shop Collection

We get a major sweet tooth every time we lay out eyes on butter LONDON’s spring collection.  From the minty-green Fiver to the apricot Kerfluffle to the bright citrus Jasper, this collection makes us want to grab some cotton candy and thin mints and paint our nails every colour of this pastel rainbow.

$17 each at butterlondon.ca or The Bay.

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An innovative new method to keep your hair fresh! Joico introduces Instant Refresh Dry Shampoo

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An innovative new method to keep your hair fresh! Joico introduces Instant Refresh Dry Shampoo

Posted on 19 February 2013 by DELCommInc

j-instantrefreshJoico has launched the perfect hair solution for those on a time crunch with their new Instant Refresh Dry Shampoo. This rapidly drying spray will preserve your style giving you added time to your morning routine. Joico’s Instant Refresh Dry Shampoo powerfully absorbs excess oil leaving hair looking clean and fresh throughout the day. Joico uses the latest in hair care and styling technology to help create salon-ready hair in a short amount of time.

This quick-drying spray shampoo helps extend the life of whatever style you choose. The new AquaLastik™ technology keeps hair feeling fresh and revitalized, while Joico’s renowned Bio-Advanced Peptide Complex—now found in all of its products–strengthens, nourishes and protects. Continue Reading

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Get stronger looks with Joico’s new line of stylers: Joico introduces seven new stylers for your salon look

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Get stronger looks with Joico’s new line of stylers: Joico introduces seven new stylers for your salon look

Posted on 12 February 2013 by DELCommInc

Joico products

In the blistering cold months of a Canadian winter, it can be tough to keep your locks in place. When the wind’s blowing, flurries are falling, and you’re pulling a hat on and off your head, making your hair stay put can be quite the task! Refrain from feeling the stresses of hair maintenance this winter with Joico’s new line of stylers. They’ve arrived with perfect timing to help combat the most complicated hair problems! Continue Reading

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Whip your hair into shape!  Joico introduces Power Whip whipped foam mousse with new AquaLastik™

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Whip your hair into shape! Joico introduces Power Whip whipped foam mousse with new AquaLastik™

Posted on 18 January 2013 by DELCommInc

PowerWhip_300mlFinding a mousse that delivers weightless volume without altering the texture of the hair can be quite the task. Most styling mousses tend to stiffen the hair when adding a volumizing boost; but now you can achieve full blown body without the crunch! Joico introduces a new luxurious whipped foam with the latest in technology that produces thicker, fuller strands and a flexible style memory. Joico’s new POWER WHIP Whipped Foam Mousse delivers on the promise to add exceptional body while keeping hair soft to the touch.

With innovative AquaLastik™ technology Power Whip offers the ability for stylists and consumers to achieve weightless, exceptional volume with a natural looking finish. Dispense into hands and work through clean, towel dried hair for pumped up body and support. Power Whip’s flexible finish never leaves hair looking or feeling stiff and tacky, but keeps styles manageable while offering structure. Continue Reading

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It’s true, a hairspray you can’t live without!  Joico introduces Power Spray Fast-Drying Finishing Spray with new AquaLastik™

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It’s true, a hairspray you can’t live without! Joico introduces Power Spray Fast-Drying Finishing Spray with new AquaLastik™

Posted on 12 January 2013 by DELCommInc

Joico_PowerSprayCraving a hairspray that doesn’t leave hair feeling sticky and stiff? Most hairsprays claim the ability to re-style and to apply layer over layer, but they fail to deliver, leaving you instead with unnatural feeling and tacky-looking hair. No more broken promises! Joico introduces a new ultimate-hold hairspray with the latest in technology that delivers the power you need with the flexibility you like. As a stylist, you crave both exceptional hold and a natural feel – Joico’s new POWER SPRAY Fast-Dry Finishing Spray delivers on the promise to help stylists transform hair, by keeping strands in place while maintaining pliable, true restyleability for up to 72 hours!

Power Spray is not only the ideal styling companion, it will be your best friend. With innovative AquaLastik™ technology it offers stylists (and consumers) the ability to restyle with softness and hold. Brush it out and change the style, or re-apply without feeling like you’re caking-on more product; mist lightly with water and re-style what you’ve already applied – Power Spray’s restyleability never leaves you with a dirty messy feeling, but a freshly applied, newly-styled look and finish that’s soft to the touch. The innovation of AquaLastik™ technology gives clients the ultimate in long-lasting control with shine, strength, and protection. Continue Reading

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