Tag Archive | "Kevin Murphy"

Stuff we are ‘dye’-ing over! Spring 2014 edition

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Stuff we are ‘dye’-ing over! Spring 2014 edition

Posted on 21 April 2014 by DELCommInc

SWDO spring 2014

That fresh tropical scent… the mystique of sea salt… no, we are not talking about the weather getting warmer and the fresh scents associated with spring, we are talking about the must haves for S/S 2014!

From a sunkissed glow (faux of course, it’s better for your skin) to a root-lift spray that will have your locks not on lock-down, to even a magical product that will get hard-to-remove glitter polish off with one peel, we are obsessing over these products for spring. Continue Reading

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Get primped and plumped with Kevin.Murphy

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Get primped and plumped with Kevin.Murphy

Posted on 17 April 2014 by DELCommInc

The newest line to join the Kevin.Murphy range is Plumping, consisting of Plumping.Wash, Plumping.Rinse, and Body.Mass, designed to thicken and plump thinning hair whilst helping to prevent hair loss. Continue Reading

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Authentic and affluent: Choosing product lines that complement your salon

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Authentic and affluent: Choosing product lines that complement your salon

Posted on 27 March 2013 by DELCommInc

By Jillian Mitchell


Photo by Elise Nadeau.

The stylists at Berns and Black salon have a passion for beauty, a dedication to environment, and a selection of product lines to match. Many of their lines contain biodegradable ingredients—and, in some cases, are completely vegan. Evidently, green is their “thang”.

“It’s our mission to only carry eco-friendly products, but I think every salon needs to find products that follow their own mission statement,” stylist Mallory Hildebrandt of Berns and Black affirms. “Product lines should be based on clients’ needs, but helping the environment in the process doesn’t hurt—you can be high fashion and carcinogenic free.”

Complementing your salon’s mission with product lines—stylist Kristina Poturica of rituals in hair and skin salon would agree, wholeheartedly. Whatever your daily rituals, the salon’s line of locally made, natural products will fit your life and your lifestyle—as well as it does their own.

“Choosing a product line is important for a business because it can define who you are as a company; it speaks to your company’s brand,” Poturica says. “The main things I look for in a line is a manufacturer that is community orientated, committed to helping us grow our business, and has quality products that not only perform, but are also environmentally safe for us and our clients.”

Being true to your brand (read: beliefs) is key—if you are authentic, they will come. Find out what makes your salon tick from the inside out. As an added tip, creating a point of difference will make your salon and your product choices even more relevant, Porturica shares. Investing in private labels, for example, can give your salon that extra je ne sais quoi.

No more than two, please.

Certainly, it is important to give your clients options, but too many may cause pandemonium.

“The number of lines is totally dependant on the salon’s size, location, and price point, and that if you can satisfy all or most of the salon and consumer demands, the fewer brands and inventory the better,” shares sales manager Mike McMahon of Summit Salon Services, a popular Saskatchewan-based distributor serving the Prairie provinces. “In our world, one or two is the optimum; however, salons in high-traffic areas, such as a shopping mall, may carry upwards of three lines.

Indeed, carrying a green line—as both Berns and Black and rituals in hair and skin do—is a continuing industry trend, agrees Sharon Sharpe-Titus, co-owner of Saskatchewan-based distributor ESP Salon Sales and president of SST Cosmetics Inc. As the former stylist confirms, today’s industry buzzwords have a tendency toward the eco-conscious, with phrases such as “paraben-free” and “free of harsh chemicals” at the top of the list.

As for price-point, offering a low- mid- and high-end line is ideal, but not essential. Again, it is dependent on the clientele of your salon, she says.

Sales, sales, and sales

While services are what ultimately affect the bottom dollar, having product lines that sell well is a bonus. A good retail salon should earn about 20 per cent of their income from retail/merchandise, with an equal percentage of salon space reserved for retail. However, as McMahon reveals, the ideal is not always realized.

A recent study estimated that the average salon retails approximately 10 to 12 per cent of their total service-dollar revenue. The problem, he says, could be attributed to the salon-distributor relationship.

Retail selection at rituals in hair and skin.

Retail selection at rituals in hair and skin.

“We feel that the salons should look at what that distributor is doing for their business,” McMahon says. “Most salons are owned by stylists who never went to school to own a business; we try to help them out with the business aspect.”

In an effort to be proactive, Summit Salon Services offers sales consultations with their clients, as well as a five-day intensive, Summit Business College. Similar services are also offered by fellow distributor ESP Salon Sales.

Inevitably, stylists and distributors alike would agree that a consistent review of inventory is crucial to success. What lines are your key sellers? How many times do you turnover the products annually? If a product turns over at least three to four times, then it is a viable product to keep in stock, Poturica affirms, adding that implementing an inventory management software can be most beneficial in the process.

In short, Sharpe-Titus concludes with this bit of advice for stylists: embrace your knowledge. Stylists need to realize that “it’s their prescription that clients go home with and try to reproduce.” Share the knowledge, she says, and the customer will take ownership.

“The biggest part that people miss is the educating part,” Sharpe-Titus notes. “I just believe that stylists have a world of knowledge and sometimes they underestimate themselves. It’s not a selling process; it’s an education process.”

McMahon concurs—indeed it’s not about pushing sales; it’s about educating your client.

“I really believe that if every stylist told their clients what products they’re putting on their hair and why, that most salons’ retail sales would double. The ‘what’ is a start—but follow up with the ‘why’. The consumers are interested.”


Photo by Elise Nadeau.

“My Top Picks”

Berns and Black

“Our top three products lines are Kevin Murphy, Soma, and Yum Yum. Kevin Murphy is a high-impact editorial styling line that translates to the everyday client. Soma is a bio-degradable, vegan line that appeals to clients with severe allergies—and who are ingredient conscious. Yum Yum is our skincare line that is Canadian based. It appeals to clients who don’t like to put a lot of stuff on their skin. All three lines were considered because of the price point, but also because of their eco-friendly conscious ingredients.”

rituals in hair and skin

“The full lines we carry are Aveda and Schwarzkopf for both hair and body; our smaller lines are MUD (MakeUp Designory) makeup. Yonka is a Parisian facial line we carry that is 75 to 90 per cent naturally derived and essential-oil based. Our private label is rituals in hair and skin and body. These lines are more than enough to cover all of our clients’ requests and needs.”

Summit Salon Services

“Redken by far is our number one brand. They are a full-service manufacturer—16 shampoos and 13 conditioners. We’ve always been a single-line manufacturer; however, we’ve just recently launched Evo (a green hair option). Our makeup line is called Mirabella and it’s a fairly extensive high-end mineral-based line. Mineral based—another industry buzzword—is a higher quality product with a higher price point.”

ESP Salon Sales

“Our top growing brands would be Eufora and Surface. Our Canadian-owned, mineral-based brand launched in 2007 called SST Cosmetics is paraben-free and free of harsh chemicals.”

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Holiday SWDO

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Stuff We Are Dye-ing Over! Holidays 2011

Posted on 30 November 2011 by DELCommInc

Break out the sequin berets and mittens, the holidays are upon us!  From candy-coloured hair to sensuous candles, we got the gifts that just keep giving!  Pull out your pens and paper because Santa is about to get a whole new list.

1. FHI Go Blow Dryer with Concentrator and GO One-inch Styling Iron

Kill that frizz with this neat combo from FHI Heat.  The brand new GO Blow Dryer Ceramic with tourmaline technology reduces static, locks in moisture and creates a healthy shine so you don’t have to have electric hair when you take off your toque.  And, it also includes a GO one-inch styling iron so you can tame that frizzy beast to create sleek hair for any holiday party.

Available from Salon Centre or your local FHI Heat distributor.

2. SpaRitual Twinkle Four Piece Minis Holiday Gift Set

The holidays aren’t complete without a little razzle dazzle on your nails!  Get this chic set of minis (Break of Dawn, Solstice, Shooting Star, and Illumination) from the 2011 Spa Ritual Twinkle collection.  The best part?  These fab lacquers (like all polishes from SpaRitual) are free of DBP, formaldehyde and toluene, and formaldehyde resin.

$20.00 from SkinStore.com.

3. Sultra The Wicked Gold Decadence Special Edition Wave & Straight One-Inch Iron

Go gorgeous this holiday season.  From ringlets to sleek styles, the Wicked Gold Decadence straightening iron will make you a golden girl in anyone’s book.  The Kyocera Ceramic Heater Technology protects your hair while the two-tone gold heat resistant clutch will protect your flat iron.

$165 USD from Sultra.com.  Salon pricing is $139.99 from BSG Professional Distributors Network.

4. Make-up Designory (MUD) Beloved Collection

Create an unforgettable look this holiday season with deep, warm lips, a smokey eye, and warm cheeks.  To top it all off, carry your makeup essentials in the added train case. 

$79.99 from Make-Up Designory. While Supplies Last.

5. SpaRitual Holiday Three Piece Candle Trio

From fragrant to sensual, these romantic candles are hand-poured into a recycled glass cylinder and feature a 100 per cent cotton, lead-free wick for hours of fragrance and illumination.  The candles are formulated with natural soy, palm, and coconut wax and are infused with SpaRitual’s most popular essential oil-based scents like Infinity Loving, Look Inside, and Close Your Eyes.  And, it gets better: once you blow out the light, you can use the wax as a massage oil.

$36 from SkinBotanica.com.


Get one of the season’s hottest trends temporarily. Ombre or dip dyed hair is easier than ever with these highly-pigmented powders in hues of pink, purple, and orange.   The colour is applied directly onto product-treated hair and it doesn’t matter if you are blonde, brunette, red, or any other colour under the rainbow, rub it on and take notice.   Don’t want commitment?  Just wash it out when you’re done.  It’s that easy.

$20 at KEVIN.MURPHY salons

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Eco-Friendly Meets Vintage Winnipeg: Berns and Black Salon and Spa

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Eco-Friendly Meets Vintage Winnipeg: Berns and Black Salon and Spa

Posted on 15 November 2011 by DELCommInc

By Shayna Wiwierski

Photos by Elise Nadeau

“All it takes is one crazy hooligan to open up beside the Woodbine [Hotel] and be like ‘I’m going to have the best salon in Winnipeg’,” says Kitty Bernes, owner of Berns and Black Salon and Spa.

When you step into Berns and Black you are transported back to 1920s art deco, where the simple black-and-white themed salon exudes the ambiance of the time of the building’s heritage.  The salon is located in The Baker Block where Birt Saddlery, an established retail outlet of western clothing and leather goods, occupied the space from 1965 to 1995.  Prior to that, the three-storey building (built in 1901) was home to a number of companies including doctors, dentists, real estate agents, lawyers, a music store, jewelry store, and most recently, a book store.

By the time Bernes, along with her business partner Elynore Kendryna (owner of Cha Cha Palace and Angles Hair Design – soon to be Berns and Black’s second location on Lilac Street), took over the space, there was a lot of work to be done.

“It looked like a condemned crackhouse call centre,” says Bernes who has been a licensed hairstylist for the past 11 years.  “Elynore had people in here and knowing who she knows, she had it completely gutted and re-done.”

$300,000 later, Berns and Black (named after Bernes – with a dropped “e” – and Kendryna’s great- grandmother’s last name) opened, creating the city’s first eco-friendly hair salon.

And eco-friendly they are, indeed.  They only use products that do not have parabens including Schwarzkopf, Kevin Murphy, Spa Ritual, Yum Yum, and Spa Organics.

“We have a scientist that lets us access a database to see what the true ingredients are in products.  We also recycle everything.”

Recycling is a huge theme within the salon’s walls.  Most of the furniture, aside from the salon chairs and esthetician beds, are vintage pieces that have been found at antique stores in the Exchange District.  The salon’s signature vintage couches were pieces that Kendryna found and then had refurbished.

“They were white and blue floral; they were so ugly that I was like ‘they’re perfect’,” says Bernes.

The couches, and matching chairs, are now painted black with plush shimmery noir upholstery that fits the ambiance of the creative space and juxtapositions with the sleek white walls, which are beautifully filled with professional photos of the stylists’ work.

The gender-neutral black-and-white themed space is also home to a number of animal artifacts, once again connecting the room to nature.  Cabin-esque moose and elk heads are seen in a variety of rooms, as well as tree wall decals, which subconsciously remind clients of the salon’s naturalistic emphasis.

“It is a non-cheesy way of saying that we are interested in the environment, without being lame.”

Every nook and cranny of Berns and Black bears some significance to the bigger picture, whether it’s a tribute to the building’s heritage or one to Mother Nature.  As for Bernes’ favourite part?

“I like the open, extravagant calmness of the whole place.”

Salon Breakdown:

Location: 468 Main Street, Winnipeg, Manitoba

Opened: May 2009

Size: 2,500 square feet

Staff Breakdown: 11 stylists, three apprentices, five front-desk staff, two estheticians


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