Tag Archive | "OPI"

Glitter on, glitter off!  OPI releases Glitter Off peel-able base coat

Tags: , , , , , , , ,

Glitter on, glitter off! OPI releases Glitter Off peel-able base coat

Posted on 18 February 2014 by DELCommInc

NTB01_P_GlitterOffGlitter Off by OPI is a new peel-able base coat that allows for the quick and easy removal of nail lacquer when applied beneath any glitter or dark nail colour.  Glitter Off provides a base for quick one-step removal and protects natural nails, while simultaneously making nail colours brighter.  Glitter Off is designed to leave nails polish-free and stain-free in seconds, revealing a clean nail surface without the use of lacquer remover.

“Women love glitter nail lacquer, which adds a glamorous element to any manicure.  However, it can be difficult and frustrating to remove. Now, OPI fans can fully embrace the glitter nail trend without the accompanying hassle.  Simple brush on one thin layer of Glitter Off to bare nails, wait until it dries cleaner, and then apply as many coats of glitter lacquer as needed to get the desired look,” explains Suzi Weiss-Fischmann, OPI co-founder and executive VP.  ”Glitter Off is designed to last for a few days, allowing for glitter shades to be changed frequently or worn just for a special occasion or night out.  It’s so easy to use — and when it’s time to remove it, peel!” Continue Reading

Comments (0)

Matte is the new black! Redefine colour with new OPI Matte Top Coat

Tags: , , , , , , , , ,

Matte is the new black! Redefine colour with new OPI Matte Top Coat

Posted on 14 March 2013 by DELCommInc

NTT35_MatteTopCoat 

Gloss is so last season!

Fresh off the runways at NYFW, matte nails are one of this season’s hottest polish trend.  Always-trendy nail giant OPI is gearing up to release their brand new matte topcoat next month after debuting it at the Karen Walker show. Continue Reading

Comments (0)

The new voice of fashion: OPI announces the launch of Euro Centrale for spring/summer 2013

Tags: , , , , , , , , , , , , , , , , , , ,

The new voice of fashion: OPI announces the launch of Euro Centrale for spring/summer 2013

Posted on 18 December 2012 by DELCommInc

L to R top: Polka.com, OPI...Eurso Euro, Suzi's Hungary AGAIN!, You're Such a Budapest, Can't Find My Czechbook, My Paprika is Hotter Than Yours.Bottom L to R: Hands Off My Kielbasa,

L to R top: Polka.com, OPI…Eurso Euro, Suzi’s Hungary AGAIN!, You’re Such a Budapest, Can’t Find My Czechbook, My Paprika is Hotter Than Yours.
Bottom L to R: Hands Off My Kielbasa, OY! Another Polish Joke, A Woman’s Pragueative, Vant to Bite My Neck, I Saw, You Saw, Warsaw, My Vampire is Buff

Celebrating a region where history meets modern design, the collection’s 12 new nail lacquers offer a mixture of glamorous metallic hues; playful bright shades in periwinkle, aqua and pink; and creamy blues in indigo, midnight and aubergine.

“Czech Republic, Hungary, Poland and Romania make up an exciting new fashion hotspot,” explains Suzi Weiss-Fischmann, OPI executive VP & artistic director. “When visiting these countries, you’ll view Gothic churches alongside vibrant graffiti murals, blending two very different aesthetics. This fusion of old and new was also seen in runway looks during New York Fashion Week, where classic styles were reinvented with modern silhouettes and patterns. Continue Reading

Comments (0)

Stuff we are ‘dye-ing’ over! Holidays 2012

Tags: , , , , , , , , , , , , , , , , , , , , , , ,

Stuff we are ‘dye-ing’ over! Holidays 2012

Posted on 15 November 2012 by DELCommInc

SWDO holidays 2012

Oh the weather outside is frightful… luckily, your hair, nails, and skin don’t have to be as well.  We compiled the coolest beauty products that would make anyone a little more cheerful this holiday season.

1. Make Up For Ever Holodiam Powder #302 & #303

What says “holidays” more than a little glitter?  Make Up For Ever packs on the punch with these limited edition Holodiam Powders in shades 302 (plum with pink, purple, and turquoise highlights) and 303 (white with blue, green, and gold highlights).  Sprinkle some of this “fairy dust” on your lids for a glamorous smoky look (302) or use it as a highlight to brighten up your day or evening (303).

Available at Sephora. 

2. The Man with the Golden Gun 18 Karat Topcoat by OPI

Show me your “goldfingers”!  As part of their limited edition Skyfall collection, OPI has released a special topcoat with real 18 karat gold flakes to layer over any mani.  Rock it on its own or layered over another colour.  Remember though, make sure it’s shaken, not stirred.

$37.50 at Chatters Beauty Supply and Salon.

3. Bangstyle Flexible Hold Spray                 

No, this grunge bottle isn’t a can of spray paint; instead, lock in style with a flexible hold with Bangstyle.    Create soft, touchable hold without the sticky residue.   Every hairstyle is a work of art with Bangstyle.

$20, available at select salons.

4. Joico K-PAK Revitalize Bio-Advanced Restorative Treatment

The winter weather can be harsh to your precious locks.  Joico’s K-PAK Revitalize Bio-Advanced Restorative Treatment actively repairs, restores, protects, and hydrates hair, correcting damage while protecting against future damage.

$24.95, available at Chatters Beauty Supply and Salon.

5. Deborah Lippmann She’s Always a Woman nail lacquer trio

The perfect shades for the holidays, this fab mini trio of Deborah Lippmann nail lacquer’s is perfect for any gal on your list.  From the taupe Putty In Your Hands, to the royal blue My Prerogative, to the festive and fabulous Raspberry Beret (complete with 3-D micro glitter), this set will have you looking at your nails all night long.

$26, available at Holt Renfrew and Murale.

6. Make Up For Ever All Eyes on You kit

From a smoky eye, to a subtle highlight, Make Up For Ever’s All Eyes On You kit is the must have for the season.  This five-piece set includes cult-favourites like their HD Microfinish Powder, Smoky Lash Mascara, and the incredible Aqua Eyes liners.  Oh, and let’s not forget the universal Aqua Cream in a gorgeous pink shade, perfect for any skin type.

$65 at Sephora.

7. It Factor Simply It Quick Blowdrying Smoothing Lotion

In a rush but you just washed your hair?  Instead of having frosted tips (the bad kind), apply this smoothing lotion to your freshly washed locks before your blowdry to speed up the process.  It Factor’s VaporBoost system speeds up drying time by up to 50 per cent while providing UV and heat protection. Get freshly dried hair in a flash!

$22 USD at Amazon.com

Comments (0)

OPI announces new limited-edition Outrageous Neons, the brand’s first neon lacquer

Tags: , , , , , , , , , , , , , , , ,

OPI announces new limited-edition Outrageous Neons, the brand’s first neon lacquer

Posted on 20 June 2012 by DELCommInc

SRDC1_Neon_MiniPack

OPI launches its first neon nail lacquer with the Outrageous Neons mini pack, including four limited-edition neon shades, a neon white base coat, and OPI Top Coat. The four fluorescent hues include vivid shades of yellow, orange, pink, and purple. The essential step for achieving the best results is to prep nails with one coat of neon white base, followed by two coats of neon lacquer. Colours dry matte, but adding one layer of OPI Top Coat results in bright, bold colour with a shiny finish. Continue Reading

Comments (0)

OPI Launches Holland Collection for Spring/Summer 2012: OPI celebrates colour with the Holland Collection for Spring/Summer 2012.

Tags: , , , , , , , , , , , , , , , , , , ,

OPI Launches Holland Collection for Spring/Summer 2012: OPI celebrates colour with the Holland Collection for Spring/Summer 2012.

Posted on 15 January 2012 by DELCommInc

Holland Display.highres

Inspired by the country’s range of stunning shades – as seen in vivid tulips, windmill-dotted hillsides and bustling canals – the collection’s twelve shades offer a mixture of sophisticated neutrals and highly-pigmented brights.

“Holland has a very unique, vibrant beauty to match its open-minded nature,” explains Suzi Weiss-Fischmann, OPI executive VP & artistic director. “Spring is the season of colour, and the Holland Collection provides an array of pink, coral and orange hues that capture this energy. The bright lacquers are married with neutrals in new variations like red clay and sea green.”

A sequence of electric brights, including a sun-lit orange (A Roll in The Hague), a hot coral-red (Red Lights Ahead…Where?) and two perfectly pretty pinks (Kiss Me on My Tulips and a light-catching Pedal Faster Suzi!) complement their cooler counterparts in hues of glistening purple (Dutch ’Ya Just Love OPI? and Vampsterdam), while elegant neutrals (Gouda Gouda Two Shoes, Did You ’ear About Van Gogh? and Wooden Shoe Like to Know?) meet two shimmer-laced blues (I Have a Herring Problem and I Don’t Give a Rotterdam!) and a creamy sea green (Thanks a WindMillion).

“Wearing these colors on fingers and toes will accessorize the season’s hottest trends,” remarks Suzi. “The varied palette of colors accentuates the looks that walked the runway, from colored pants and ladylike frocks to long, blousysleeved tops and dramatic patterns.”

Holland by OPI includes the following shades:
A Roll in The Hague: Take advantage of this frisky little orange.
Red Lights Ahead…Where?: This coral-packed red is the hottest in the district.
Kiss Me on My Tulips: A smooch-worthy shade of hot pink.
Pedal Faster Suzi!: This pink lavender shimmer will have you “wheeling.”
Dutch ’Ya Just Love OPI?: All of Holland hollers for this crowd-pleasing plum.
Vampsterdam: A deep purple for a divine diva.
Did You ’ear About Van Gogh?: Rumor has it…this sandy bisque is a work of art.
Thanks a WindMillion: You totally deserve this breezy sea green.
Wooden Shoe Like to Know?: It’s no secret…everybody loves this shimmery chocolate-brown.
I Have Herring Problem: What’s that you say? I need to “sea” this shimmery green-blue?
I Don’t Give a Rotterdam!: This sassy steal-blue shimmer means business!
Gouda Gouda Two Shoes: Take a walk on the wild side with this robust rose.

Holland Collection nail lacquer shades contain no DBP, Toluene, or Formaldehyde, and each includes OPI’s exclusive ProWide™ Brush for the ultimate in application.

Holland Collection by OPI will be available February 8, 2012, at Professional Salons and Spas for $10.95 CAN suggested retail for each nail
lacquer.

For more information, please call 800-341-9999 or visit www.opi.com.

Follow OPI on Twitter @OPI_PRODUCTS and become a Facebook fan!

ABOUT OPI
As the world leader in the professional nail care industry, OPI is committed to providing high-quality products and services to both salons and their customers, along with a focus on industry safety and innovation. Known for its exceptional formula, fashionable colours and iconic names, OPI’s heavily-pigmented lacquers are super rich, long-lasting and chip-resistant – offering an affordable luxury to consumers. OPI nail lacquer is available in over 200 shades and contains no DBP, Toluene, or Formaldehyde. Each lacquer features OPI’s exclusive ProWide™ Brush for the
ultimate in application. Currently, OPI is available in over 100 countries and retails a full line of professional items, including nail treatments, finishing products, lotions, manicure/pedicure products, files, tools, gels and acrylics.

Comments (0)

Copy of NLN13_DiditOnEm

Tags: , , , , , , , , , , , , , , , , , , , , , , , , ,

OPI Partners with Platinum Recording Artist Nicki Minaj to Launch Limited Edition Lacquers

Posted on 03 January 2012 by DELCommInc

OPI announces the launch of six new limited edition shades inspired by hip hop sensation Nicki Minaj, including a purple Shatter! Inspired by Minaj’s unique style, love of bright colors, and her debut album Pink Friday, the Nicki Minaj by OPI promotion will feature an array of bold hues, from neon lime green to pink.

“OPI is so excited to work with Nicki in releasing these six new nail lacquers,” said Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director. “Nicki has taken the hip hop world by storm, but her music is only part of the equation. She’s also become a fashion inspiration, noted for her daring costumes and hair color both on and off the stage.”

Nicki’s eclectic look made including a new hue in OPI’s bestselling Shatter coat a must for this collaboration. The purple Super Bass Shatter (a record-setting purple that “shatters” before your eyes) is inspired by graffiti art and works when painted over any dry OPI hue. Adding top coat takes Super Bass Shatter from matte to glossy in seconds.

The line features five nail lacquers in addition to Super Bass Shatter, ranging from fantastic pink, rainbow confetti glitter and charcoal sparkle hues to two green shades in lime and teal:

Pink Friday

Kick off the weekend with this mesmerizing pink!

Metallic 4 Life

This charcoal sparkle flies with the stars in the skies.

Save Me

I drove for miles just to find this silver-rainbow glitter.

Fly

I came to win, to fight…and to wear this aqua.

Did It On ‘Em

A lusty little lacquer that loves the “lime”-light.

Nicki Minaj by OPI nail lacquers contain no DBP, Toluene, or Formaldehyde, and feature OPI’s exclusive ProWide™ Brush for the ultimate in application. This limited edition promotion will be available beginning January 2012 at Professional Salons and Spas for $10.95 CAN suggested retail for each nail lacquer.

For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter @OPI_PRODUCTS and become a Facebook fan!

ABOUT OPI
As the world leader in the professional nail care industry, OPI is committed to providing high-quality products and services to both salons and their customers, along with a focus on industry safety and innovation. Known for its exceptional formula, fashionable colors and iconic names, OPI’s heavily-pigmented lacquers are super rich, long-lasting and chip-resistant – offering an affordable luxury to consumers. OPI nail lacquer is available in over 200 shades and contains no DBP, Toluene, or Formaldehyde. Each lacquer features OPI’s exclusive ProWide™ Brush for the ultimate in application. Currently, OPI is available in over 100 countries and retails a full line of professional items, including nail treatments, finishing products, lotions, manicure/pedicure products, files, tools, gels and acrylics.

Comments (0)

opi_app_hi-rez.2011

Tags: , , , , , , , ,

OPI Revamps iPhone Application with New Visuals, Greater Speed and More Colors

Posted on 07 November 2011 by DELCommInc

OPI announces the re-launch of the OPI Application for the iPhone® and iPod Touch®.  The updated OPI App continues to offer an easy, free way to browse and search over 200 OPI nail lacquer shades – now at faster speeds.  The Try It On Color Studio continues to provide a look at all current OPI shades, while the search feature now incorporates retired shades, allowing users to view past favourites and information about the year in which those hues were retired.

The updated OPI App also includes higher resolution images to further enhance visual displays. In addition to running faster, the application now has the capability to wait in the background while other programs are used, namely Facebook. This feature gives users the option to check OPI’s Facebook page without having to leave the OPI App.

“The improved OPI App gives fans the chance to try on lacquers easier than before. The App’s Try it on Studio has been hugely popular, and we are happy to improve upon and expand it. It’s a great resource when choosing your lacquer at the salon, since you can get an idea of how a color looks on your hand before committing,” explains Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director.  “The portable nature of the OPI App makes it easy to take while shopping and choose a lacquer shade to accessorize any new dress, top or jacket right there in the store!”

The OPI App also includes a search bar with word prompt technology; after typing just a few letters, any possible options will be proffered. Since its original debut, the App has added a sort-by-collection feature, highlighting current collections and promotions so that users will know what’s new to the brand. The App even lets users select favorites, storing lacquer choices for future reference.

The OPI App is available at Apple.com and is free to download. This application works with all iPhone and iPod Touch devices running software update iOS 5.

For more information, please call 800-341-9999 or visit www.opi.com.  Follow OPI on Twitter @OPI_PRODUCTS and become a Facebook fan!

ABOUT OPI

As the world leader in the professional nail care industry, OPI is committed to providing high-quality products and services to both salons and their customers, along with a focus on industry safety and innovation. Known for its exceptional formula, fashionable colors and iconic names, OPI’s heavily-pigmented lacquers are super rich, long-lasting and chip-resistant – offering an affordable luxury to consumers. OPI nail lacquer is available in over 200 shades and contains no DBP, Toluene, or Formaldehyde. Each lacquer features OPI’s exclusive ProWide Brush for the ultimate in application. Currently, OPI is available in over 100 countries and retails a full line of professional items, including nail treatments, finishing products, lotions, manicure/pedicure products, files, tools, gels and acrylics.

 

Comments (0)

Advertise Here
Advertise Here