Tag Archive | "Suzi Weiss-Fischmann"

The new voice of fashion: OPI announces the launch of Euro Centrale for spring/summer 2013

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The new voice of fashion: OPI announces the launch of Euro Centrale for spring/summer 2013

Posted on 18 December 2012 by DELCommInc

L to R top: Polka.com, OPI...Eurso Euro, Suzi's Hungary AGAIN!, You're Such a Budapest, Can't Find My Czechbook, My Paprika is Hotter Than Yours.Bottom L to R: Hands Off My Kielbasa,

L to R top: Polka.com, OPI…Eurso Euro, Suzi’s Hungary AGAIN!, You’re Such a Budapest, Can’t Find My Czechbook, My Paprika is Hotter Than Yours.
Bottom L to R: Hands Off My Kielbasa, OY! Another Polish Joke, A Woman’s Pragueative, Vant to Bite My Neck, I Saw, You Saw, Warsaw, My Vampire is Buff

Celebrating a region where history meets modern design, the collection’s 12 new nail lacquers offer a mixture of glamorous metallic hues; playful bright shades in periwinkle, aqua and pink; and creamy blues in indigo, midnight and aubergine.

“Czech Republic, Hungary, Poland and Romania make up an exciting new fashion hotspot,” explains Suzi Weiss-Fischmann, OPI executive VP & artistic director. “When visiting these countries, you’ll view Gothic churches alongside vibrant graffiti murals, blending two very different aesthetics. This fusion of old and new was also seen in runway looks during New York Fashion Week, where classic styles were reinvented with modern silhouettes and patterns. Continue Reading

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OPI Partners with Platinum Recording Artist Nicki Minaj to Launch Limited Edition Lacquers

Posted on 03 January 2012 by DELCommInc

OPI announces the launch of six new limited edition shades inspired by hip hop sensation Nicki Minaj, including a purple Shatter! Inspired by Minaj’s unique style, love of bright colors, and her debut album Pink Friday, the Nicki Minaj by OPI promotion will feature an array of bold hues, from neon lime green to pink.

“OPI is so excited to work with Nicki in releasing these six new nail lacquers,” said Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director. “Nicki has taken the hip hop world by storm, but her music is only part of the equation. She’s also become a fashion inspiration, noted for her daring costumes and hair color both on and off the stage.”

Nicki’s eclectic look made including a new hue in OPI’s bestselling Shatter coat a must for this collaboration. The purple Super Bass Shatter (a record-setting purple that “shatters” before your eyes) is inspired by graffiti art and works when painted over any dry OPI hue. Adding top coat takes Super Bass Shatter from matte to glossy in seconds.

The line features five nail lacquers in addition to Super Bass Shatter, ranging from fantastic pink, rainbow confetti glitter and charcoal sparkle hues to two green shades in lime and teal:

Pink Friday

Kick off the weekend with this mesmerizing pink!

Metallic 4 Life

This charcoal sparkle flies with the stars in the skies.

Save Me

I drove for miles just to find this silver-rainbow glitter.

Fly

I came to win, to fight…and to wear this aqua.

Did It On ‘Em

A lusty little lacquer that loves the “lime”-light.

Nicki Minaj by OPI nail lacquers contain no DBP, Toluene, or Formaldehyde, and feature OPI’s exclusive ProWide™ Brush for the ultimate in application. This limited edition promotion will be available beginning January 2012 at Professional Salons and Spas for $10.95 CAN suggested retail for each nail lacquer.

For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter @OPI_PRODUCTS and become a Facebook fan!

ABOUT OPI
As the world leader in the professional nail care industry, OPI is committed to providing high-quality products and services to both salons and their customers, along with a focus on industry safety and innovation. Known for its exceptional formula, fashionable colors and iconic names, OPI’s heavily-pigmented lacquers are super rich, long-lasting and chip-resistant – offering an affordable luxury to consumers. OPI nail lacquer is available in over 200 shades and contains no DBP, Toluene, or Formaldehyde. Each lacquer features OPI’s exclusive ProWide™ Brush for the ultimate in application. Currently, OPI is available in over 100 countries and retails a full line of professional items, including nail treatments, finishing products, lotions, manicure/pedicure products, files, tools, gels and acrylics.

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opi_app_hi-rez.2011

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OPI Revamps iPhone Application with New Visuals, Greater Speed and More Colors

Posted on 07 November 2011 by DELCommInc

OPI announces the re-launch of the OPI Application for the iPhone® and iPod Touch®.  The updated OPI App continues to offer an easy, free way to browse and search over 200 OPI nail lacquer shades – now at faster speeds.  The Try It On Color Studio continues to provide a look at all current OPI shades, while the search feature now incorporates retired shades, allowing users to view past favourites and information about the year in which those hues were retired.

The updated OPI App also includes higher resolution images to further enhance visual displays. In addition to running faster, the application now has the capability to wait in the background while other programs are used, namely Facebook. This feature gives users the option to check OPI’s Facebook page without having to leave the OPI App.

“The improved OPI App gives fans the chance to try on lacquers easier than before. The App’s Try it on Studio has been hugely popular, and we are happy to improve upon and expand it. It’s a great resource when choosing your lacquer at the salon, since you can get an idea of how a color looks on your hand before committing,” explains Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director.  “The portable nature of the OPI App makes it easy to take while shopping and choose a lacquer shade to accessorize any new dress, top or jacket right there in the store!”

The OPI App also includes a search bar with word prompt technology; after typing just a few letters, any possible options will be proffered. Since its original debut, the App has added a sort-by-collection feature, highlighting current collections and promotions so that users will know what’s new to the brand. The App even lets users select favorites, storing lacquer choices for future reference.

The OPI App is available at Apple.com and is free to download. This application works with all iPhone and iPod Touch devices running software update iOS 5.

For more information, please call 800-341-9999 or visit www.opi.com.  Follow OPI on Twitter @OPI_PRODUCTS and become a Facebook fan!

ABOUT OPI

As the world leader in the professional nail care industry, OPI is committed to providing high-quality products and services to both salons and their customers, along with a focus on industry safety and innovation. Known for its exceptional formula, fashionable colors and iconic names, OPI’s heavily-pigmented lacquers are super rich, long-lasting and chip-resistant – offering an affordable luxury to consumers. OPI nail lacquer is available in over 200 shades and contains no DBP, Toluene, or Formaldehyde. Each lacquer features OPI’s exclusive ProWide Brush for the ultimate in application. Currently, OPI is available in over 100 countries and retails a full line of professional items, including nail treatments, finishing products, lotions, manicure/pedicure products, files, tools, gels and acrylics.

 

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