Posted on 04 March 2013 by DELCommInc
Nearly every woman owns at least one impulse beauty buy that she has no idea how to use, or is too intimidated to try on her own at home. MAKE UP FOR EVER’s team of professional artists will take a look inside consumers’ make up bags and teach them how to properly use what they already own, regardless of the brand, as well as overhaul products that are the wrong shade or texture or may be past their prime. MAKE UP FOR EVER is bringing the same techniques used by wardrobe styles in the closet to style your makeup bag at their innovative Make Up School. The idea is to make your makeup bag work harder for you.
Consumers are invited to book appointments for 30 minute one-on-one makeup bag evaluations inside the Make Up School, where a professional artists will go through their bag, provide an interactive, hands-on lesson explaining how to apply their products, and show them how to supplement what they already own to create their most flattering look. Each client will walk away with a new makeup bag, a custom face chart detailing how to use the products their brought, and a list of any additional products recommended by the artist to round out their look. A professional photographer will also be on site to capture each client’s “after” look, which will be uploaded on an album on the MAKE UP FOR EVER USA and Canada Facebook pages. Continue Reading
Posted on 24 September 2012 by DELCommInc
By Shayna Wiwierski
When Angie Hunt heard about a contest from Redken to style the hair for Canadian Hairdresser magazine, she never thought that she would be a regional winner two years in a row.
Hunt, an elite award-winning stylist at Chatters Salon and Beauty Supply on Empress, is a two-time regional winner of the Redken Cover Competition, where seven semi-finalists from across Canada are invited to Toronto’s Redken Exchange to compete in a $10,000 fashion photo shoot competition with mentors from the fashion industry. The grand prize? Style the cover of Canadian Hairdresser magazine for the December/January 2013 issue, a trip for two to New York City to attend training at Redken’s Exchange on 5th, and a photo shoot with Flare magazine. In addition, the winner will be named as Redken Session’s Hairstylist of the Year.
Hunt travelled to Toronto in 2011 to compete in the challenge and she recently returned from Canada’s version of the Big Apple this summer after being a regional winner once again for the 2012 contest. The $10,000 photo shoot included working with high-profile stylists and artists including fashion photographer John Van der Schilden, who recently shot the July cover of Elle Canada with Carrie Underwood; Rimmel London makeup artist Vanessa Jarman, who has worked on Lady Gaga and Adam Lambert; fashion guru stylist Jeremie Cote of Pascal & Jeremie Concepts; and Redken Global performing artist and freelance session stylist Brent Borreson. Continue Reading