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AG Hair makes undone, effortless hair easy with new Texture line

AG Hair is excited to launch their newest category featuring four innovative products. Inspired by the nuances of different hair textures, AG developed the new line to work with hair and enhance texture – instead of fighting against it. The unique packaging complements the simplicity of AG’s aesthetic, playing up texture with the timeless beauty of peonies. AG’s newest products are unfussed, straightforward and simple to use and the results are effortless, undone hair that is always in style. Perfectly imperfect.

Cleansing cream – foam-free hair wash $24
AG’s Cleansing Cream is the gentlest way to refresh your hair and takes the place of traditional shampoo and conditioners. Ideal for super dry or brittle hair, Cleansing Cream is formulated with AG’s exclusive Sea Complex, combining anti-aging seaberry oil with natural seaweed extracts in a nourishing and conditioning base to gently remove dirt and pollutants from the hair. These oceanic super foods strengthen hair, restore moisture and enhance natural texture. Cleansed hair is less stressed, softer and more manageable. pH 5.0+/-0.5.

Sea spray – beachy wave finish $24
We’ve bottled up the beach to bring hair gritty, wavy texture with added oomph. Sea Spray is enhanced with AG’s Sea Complex, an infusion of three naturally texturizing seaweed extracts plus anti-aging seaberry oil to create a casual, effortless look. Hold 4/5.

Texture gloss – undone definition $24
Enhance waves, curls and texture while controlling frizz and bringing moisture and gloss to dry, brittle ends. Texture Gloss provides touchable hold. AG’s Sea Complex, with naturally texturizing seaweed extracts and seaberry oil create a slightly haphazard, unkempt and sexy look. Hold 4/5.

Dry wax – matte finishing mist $26
The secret to no fuss hair. Dry Wax works magic on every hair type, instantly taming frizz and locking in style while adding volume and a matte, textured finish. AG’s Sea Complex, an infusion of three naturally texturizing seaweed extracts plus anti-aging seaberry oil helps create moveable definition. Hold 3.5/5.

Available in salons and at Ulta.com, JCPenney.com, loxabeauty.com and Chatters.ca March 1, 2016.

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