Andis® Company today announced the release of its Clipper Cutting 101: A Beginner’s Guide to Haircutting book, an extension of the company’s international education program. The book is the first piece of Andis’ broader education platform – the Andis Master Barber School – which is designed to bring Andis’ cutting-edge style and expertise in men’s haircutting to stylists and barbers who are new to the industry.
“Clipper Cutting 101 was designed specifically for students and professionals who have had limited exposure to clipper training,” says Aileen Nunez, Andis international manager of education and style. “In beauty school, students have limited exposure to proper clipper-cutting technique and men’s haircutting best practices in general. Ironically, these same students often start their careers at chain salons cutting hair for male clients. Clipper Cutting 101 will provide them with the skills needed to master the art of men’s grooming.”
Clipper Cutting 101 is the first component of the broader Andis Master Barber School that remains under development. During the official launch of the book at the International Beauty Show, held in New York, and America’s Beauty Show, in Chicago, show attendees who sign up for the Master Barber School (free of charge) will receive a complimentary copy of the book and receive premium educational content and special product offers in the future.
“At Andis, we are passionate about manufacturing the best clippers and tools in the industry,” said Karen Formico, vice-president of marketing. “Now we’re taking that passion to Andis’ education offerings so that hair professionals around the world have the very best in clipper education to go along with the very best Andis tools when they’re behind the chair.”
The 73-page, full-colour Clipper Cutting 101 book includes information that all barbers and stylists should know about cutting with clippers, including theory, best practices, techniques, tool maintenance and instructions on how to cut nine men’s hairstyles.
To register and receive a free copy of the book, visit: www.master-barberschool.com.