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Colour us cute! OPI releases Hello Kitty collection

She’s a global symbol of friendship and fun. She made cuteness a culture in Japan and a fashion imperative everywhere. Hello Kitty® is a pop icon with fans ranging from four to forever, and she is OPI’s newest muse.

Hello Kitty by OPI celebrates all things happy, cute, colorful and sweet with 12 limited-edition nail lacquers and matching GelColor shades.

“Hello Kitty generates happiness in a way that really resonates here at OPI, because we are seeking to do the same thing with color as our medium,” says Suzi Weiss-Fischmann, OPI co-founder & brand ambassador.

“We wanted to infuse this collection with all the charm and playfulness of its namesake,” adds Weiss-Fischmann, “Together with their names, these lacquers capture Hello Kitty’s world to perfection, and of course, many of the colors also echo runway trends we’ve seen for 2016. Think delicious pinks, punchy primaries, pearly white and licorice black.”

Indeed, OPI and Hello Kitty enthusiasts will face a candy store dilemma – which to choose from among Hello Kitty by OPI sweet and glittering pinks, bright reds, shimmering white shades, and more, for a limited time:

Kitty White  
Pearl-of-a-girl white. 

Charmmy & Sugar 
Sparkly pink for pretty pets. 

Let’s Be Friends! 
This cotton-candy pink is my new bestie. 

Look at My Bow! 
This sweet-girl pink sits right at the top. 

Small + Cute =  <3
Do the math…this baby pink is perfect.

Spoken from the Heart 
I have deep feelings for this pretty coral.  

Starry-eyed for Dear Daniel 
You will just love this fun pink super-glitter. 

Super Cute in Pink 
The pinker, the better. 

My Twin Mimmy 
This sunny yellow is twice as nice.

5 Apples Tall  
This apple red really measures up. 

My Pal Joey 
This true blue is always there for you. 

Never Have Too Mani Friends 
 Let’s ink a date for our next manicure! 

Say Hello Kitty! Special Edition 
And say hello to bright, fuchsia shimmer.

Hello Kitty nail lacquer shades each feature OPI’s exclusive ProWide™ Brush for the ultimate application. Hello Kitty by OPI will be available in both nail lacquer and GelColor formulas beginning January 2016. Nail lacquers will retail for $9.50 ($11.50 CAN) each at Professional Salons, including Beauty Brands, beautybrands.com, Chatters, Dillard’s, Regis, ULTA and ulta.com. GelColor is an in-salon, professional service only. The Say Hello Kitty! Special Edition nail lacquer kit, which features Swarovski crystal bows in a special hot pink shimmer, will retail for $19.95 ($24.95 CAN).

For additional information, please visit OPI.com. Follow OPI on Twitter and Instagram @OPI_PRODUCTS and go to Facebook to become a fan.

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