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Forecast says: “Pink is in!” New Joico Vero K-PAK Color Intensity Hot Pink and Soft Pink

It’s time to paint the town pink! From Fashion to beauty, that’s what forecasts say for the runways and Vero K-PAK Color Intensity is ready… and blushing! This season, new Color Intensity Soft Pink and Hot Pink join our best-selling Color Intensity Pink to provide colourists with an endless palette of possibilities to be “pretty in pink.”

Perfect for creating those stunning vibrant pink hair-colour looks your fashion-forward clients love, or if your client wants a more subtle, soft pink hue – either way Joico’s new pink “Intensity” shades will outshine, outperform and “out hue” the rest – lasting an impressive and lab-test proven 15 shampoos! And with the popularity in these colours projected to keep going strong, you’ll be sure to get plenty of colour business so everything’s coming up… rosé!

Why we love them:

  • Extremely concentrated pigments allow for exceptionally vibrant hair colour results
  • Unbeatable vibrancy that lasts through 15 shampoos
  • Reconstructs as you colour with K-PAK’s exclusive Quadramine Complex® to leave hair in superb, shiny condition
  • Intermixable with all Color Intensity shades: Ruby Red, Sapphire Blue, Amethyst Purple, Orchid, Light Purple, Magenta, Titanium, Peacock Green, Cobalt Blue, Pink, Indigo, Red, Yellow, Orange and Clear Mixer

Creating gorgeous looks like Joico Artist and Educator Ashley Spangenberg’s “Pink Rush” is more than just possible, it’s required with these new shades! Get her formula how-to for “Pink Rush” and more Intensity shade-family how-to’s at

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The new pink shades along with the current pink and use of Intensity Clear Mixer take Joico’s no-limit approach in the Intensity range to a whole other level. So you can amp up the colour for a striking pink, or have a more refined and soft pink, or mingle it with any of the other 15 shades plus Clear Mixer – there are no limits to your creativity! Because like Miley Cyrus said, “Pink is not just a colour, it’s an attitude!”

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Joico Vero K-PAK Color Intensity Soft Pink and Hot Pink shades: $6.80 Salon Price, 118 ml, available July 2015.