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Intensify your colour: Joico introduces four new intensely colourful shades to expand its Vero K-PAK Color Intensity Color System

color intensity

Joico announces four new stunning and seductive shades to the Vero K-PAK Color Intensity Color System – Titanium, Orchid, Magenta, and Light Purple!  The shades are sure to get your creative juices flowing to create deeply intense colours for your clients like they have never experienced before.

Joico’s Vero K-PAK Color Intensity collection now has 12 long-lasting shades of saturated, vibrant pigments for a whole new spectra of brilliant colours for you to work with.  You can create a new look with one shade or add intensity by mixing a few favourites.  The full line is now comprised of: Indigo, Pink, Red, Peacock Green, Cobalt Blue, Orange, Yellow, Clear Mixer, and the four new shades which launch in salons September 2014 – Magenta, Orchid, Light Purple, and Titanium.

“These four new shades are great, and I especially love Titanium,” says Sue Pemberton, Joico international artistic director for Vero K-PAK Color, and 2007 and 2013 NAHA winner, as well as seven-time nominee for best colour.  “When this beautiful silver colour is placed with other shades it can transform regular colours, giving them a very modern and unique feel and look.  And what’s more, it can be used at full strength or diluted with clear to use as a toner on pre-lightened hair.  The light purple and orchid shades are vibrant and intense and I love that we brought back the magenta shade – all of these make the whole line so incredibly versatile.”

Extremely concentrated pigments allow for exceptionally vibrant hair colour results and reconstructs as you colour with K-PAK’s exclusive Quadramine Complex to leave hair in healthy, shiny condition.

new coloursExpect the four new shades to launch September 1, 2014 in a convenient four-pack that will include a free swatch, showcasing the four new colours at two levels and a “Rock These Colors” technique guide complete with two amazing full technique step-by-steps from the queen of vibrant colour herself, Sue Pemberton, plus seven more rocker-chic formulas by her and color superstar Cherry Petenbrink, to inspire you to create your own seductively chic “Color Intensity” looks!

The included techniques offered inside the Try Me Kits are “Pop Star,” with rich berry tones using the Orchid and Magenta shades highlighted with Pink and Titanium, while the second look, “Punk Princess” provides a wonderfully cool showcase for the Titanium shade with highlights and softly inlayed streaks of Magenta and Light Purple.

You are going to transform your client’s locks and looks as they rock these new intense colours!