The actress and Living Proof co-owner wants women to (finally) have a good hair day
Hair matters. Just ask any woman who’s cried over a haircut. Or who has a “product graveyard” in her shower. Women are obsessed with hair – and it drives them to do some pretty outrageous things. In a new web series from Living Proof, Jennifer Aniston explores just how far women are willing to go for a good hair day – and why maybe it doesn’t have to be that way.
When Aniston joined Living Proof as co-owner in October 2012, she embraced the company’s mission of using fresh, out-of-the box technologies to address something that’s so important to women – their hair. As a team, they decided to explore why women care so much about hair – and why, despite all the effort they put in, they’re never satisfied with the results.
“We created this web series to show the very complex – and sometimes comical – relationship women have with their hair,” says Aniston. “Even though they’re spending an incredible amount of time, money, and effort on their hair, they’re still not happy. Having a good hair day shouldn’t be so hard.”
The Good Hair Day web series with Aniston consists of three chapters, each released on livingproof.com/goodhairday (and hosted on YouTube). The series features real women talking about their hair alongside Aniston, Chris McMillan (Aniston’s longtime hairdresser and a stylist for Living Proof), Kristin Perrotta (executive editor at Allure), and Bobbie Thomas (beauty and style expert), among others.
The three webisodes in the Good Hair Day series include:
The Obsessions: released May 9
Aniston, McMillan, and real women talk about why we’re all so obsessed with hair – Aniston’s in particular.
The Confessions: to be released Monday, May 13
You did what to your hair?! Aniston and others admit the lengths they’ve gone to have a good hair day.
The Lessons: to be released Wednesday, May 15
Aniston, McMillan, and others show why having a good hair day every day may actually be achievable.
Throughout duration of the campaign, Aniston and Living Proof are calling on consumers to share their own hair obsessions, confessions, and lessons by uploading videos, photos, and stories to livingproof.com/goodhairday. Aniston and McMillan will choose their favourite to win the ultimate good hair day prize: a meet-and-greet with Aniston and a haircut from McMillan. Ten runner ups will receive a $100 gift card to livingproof.com. The deadline for submissions is May 24 and the contest is open to United States residents only.
Coinciding with the Good Hair Day campaign is the launch of Living Proof’s latest breakthrough, Satin, an oil-free and silicone-free serum that creates the smoothest hair possible with less time and effort than traditional serums. It is currently available exclusively on Sephora.com. Women can also embrace good hair days by visiting Sephora stores for free product samples or purchasing a Good Hair Day kit at Ulta stores nationwide.
“We’re about beauty combined with science,” says Aniston. “I’m passionate about the products and the science behind them because I believe they will give you a good hair day every day. I’ve seen it firsthand.”
About Living Proof:
Living Proof is Cambridge, MA-based beauty company founded by a team of expert stylist and biotech scientists, including Dr. Bob Langer, an MIT institute professor and one of history’s most decorated scientists. We invent and patent breakthrough technologies to solve the world’s toughest beauty problems and we’ve won over 30 awards for our work.
Living Proof hair care products can be found nationwide at top salons, Sephora, Ulta, Nordstrom, QVC and at livingproof.com. Internationally, Living Proof products can be found at Space NK in the United Kingdom and Mecca in Australia and New Zealand.