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L’oreal Professional introduces Fall/Winter 2014-2015 It Looks

Hair trend expert L’Oréal Professionnel introduces its It Looks once again this fall. Drawing inspiration not only from fashion’s biggest editorials, but also red carpet celebrity looks and street styles from around the world, Fall/Winter 2014-2015 is marked by art, reinvention, excitement and the desire to try something new. We’ll see many celebrities change up their look this season. And that’s exactly what three well-known figures did, allowing colorist Frédéric Mennetrier and expert stylist Seb Bascle work their magic and update their usual hair style in line with the top trends of the moment: L’Oréal Professionnel’s It Looks.

This year, for the first time, our It Looks are represented not only by It Girls, but also the very first It Woman! These women, who are known for their great sense of style, are true trendsetters. Discover the Golden Lob worn by Jerry Hall, Ash Blonde Bangs and Waves worn by Helena Bordon, and the Copper Pixie worn by Loan Chabanol.

It Looks FW14 Press Release-1Jerry Hall – The Golden Lob

Some women simply emanate style year after year: legendary model Jerry Hall, who is our very first It Woman,  is a perfect example. With her classic and timeless beauty, she dares to change up her look by allowing stylist Seb Bascle to help her say “goodbye” to her long, iconic hairstyle for the first time!

The lob (a long bob) offers a lot of versatility in terms of styling; this style allows her to refresh her image and chop off some length without making a change that is too drastic. Once styled, reach for L’Oréal Professionnel TECNI.ART Fix Anti-Frizz,  a strong hold finishing spray: it offers 24 hours of protection against frizz and humidity, for a silky mane free of any residue. $22.00, available in L’Oréal Professionnel salons only.

Golden blond is the ultimate elegant hue for mature women who want to move away from platinum blond: it’s warm, and compliments most skin colours. The colour is achieved using L’Oréal Professionnel INOA Suprême,  age-defying ammonia-free haircolour that was designed for women with grey hair looking for optimal coverage and natural looking results. Available in L’Oréal Professionnel salons only.

It Looks FW14 Press Release-6Helena Bordon – Ash Blonde Bangs and Waves

A blogger, trendsetter and career woman, Helena Bordon can often be seen sitting in the front row at the biggest international fashion shows. With a hue that is slightly darker than the golden blonde she usually sports, she can now be seen with ash blonde locks and a style featuring bangs and waves.

Tousled waves are a staple on the catwalk, and adding bangs conjures up the laidback attitude of the 70s. To make sure the waves hold, apply some L’Oréal Professionnel TECNI.ART Pli,  a setting spray that offers added texture, lightness and shape memory for a perfect style. $20.00, available in L’Oréal Professionnel salons only.

Natural hues are in this year. Turn to the new L’Oréal Professionnel Majirel Cool Cover for extra cool reflects. This high tenacity colour won’t fade and offers maximum neutralisation of unwanted warm tones. By going for ash highlights, you’ll get results that look more natural. Available in L’Oréal Professionnel salons only.


It Looks FW14 Press Release-7Loan Chabanol – Copper Pixie

We’ve seen a good number of celebrities sporting shorter cuts during the Spring/Summer 2014 season, like Jennifer Lawrence, Halle Berry, Michelle Williams, and many others. Loan Chabanol, a Parisian model soon to take over the big screen in several Hollywood productions, is a big fan of this style, and has been wearing it for the last five years. With her fresh, youthful look, she introduces us to the copper pixie.

This style is slightly longer and softer than what we’ve seen in past seasons. For strong hold, incredible texture, and great definition, reach for the very first texturizing pommade created for feminine pixie cuts, L’Oréal Professionnel TECNI.ART Pixie Pommade;  getting sexy, perfectly sculpted strands has never been easier! $23, available in L’Oréal Professionnel salons only.

Copper hues are often seen on women who want to stand out from the crowd. For a style with more depth and texture, all you need to do is choose L’Oréal Professionnel DIA Richesse,  a deep, rich, and gentle demi-permanent colour, in a darker hue at the roots, and opt for lighter highlights at the tips. Available in L’Oréal Professionel salons only.