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MAC Cosmetics announces #MACFutureForward

M∙A∙C pairs up with a powerful generation of women who are reshaping music’s future in a series of exclusive collaborations. From the crusading pop of Halsey, to the soulful R&B/pop jams of Tinashe and Lion Babe’s modern funk, to Dej Loaf’s electrifying rap, each visionary female taps into the core of her own creative force through a limited-edition colour statement.

“M·A·C has always been a supporter of both established and emerging talents in the music industry.  We have a solid record of identifying and providing unique support to them at the beginning of their careers,” said James Gager, MAC senior vice-president/group creative director.  “With the Future Forward collaboration, we admired each artist’s distinctive sense of style and point of view on beauty. Tinashe is more of an eye girl so she knew right away she wanted to do an eye shadow palette. Halsey had this striking blue hair and really liked that blue-ish, grey lipstick tone, a bit 90’s. Lionbabe has a lioness persona with her voluminous golden mane. A metallic gold eye liner fits her perfectly. Dej Loaf prefers a more minimal makeup look so the shimmery, versatile lipglass worked for her. Each of their personalities are fully expressed in their product.”

The collection will launch exclusively online in March 2016.