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Mad about colour: OPI Brights 2016

 The world’s number-one salon nail lacquer brand has gone positively mad.

OPI is celebrating the May 2016 release of Disney Alice Through The Looking Glass with a new Brights collection inspired by the film’s mad, crazy, wonderful characters and their latest adventures. The story takes Alice back to the whimsical world of Wonderland, where she time travels to save the Mad Hatter, who is not himself.

The collection features eight insanely gorgeous limited-edition shades (each available in both lacquer and GelColor formulas), plus a bonus special edition nail lacquer. Everyone is sure to find their cup of tea in these bright, bold colors fit for storybook and real-life heroines alike. There’s strength in mesmerizing blues, nobility in gleaming alabaster and glittering gold, and more than a little madness in saturated hues of lilac, burgundy, red and fuchsia.

The collaboration is OPI’s second with the successful Disney film franchise that began in 2010 with Alice in Wonderland.

“We are thrilled at this opportunity to capture even more of Wonderland’s fantasy, adventure, and whimsy,” said Suzi Weiss-Fischmann, OPI co-founder and brand ambassador. “These shades truly say ‘wear me’, and let Alice fans indulge in a little madness of their own.” Disney Alice Through the Looking Glass Collection by OPI will debut in salons on May 1, 2016.

Disney Alice Through the Looking Glass Collection by OPI includes the following Brights shades in both nail lacquer and GelColor formulas:

The I’s Have It

All eyes on ME…and this light powder blue.

I’m Gown for Anything! 

Have a ball in this adventurous, creamy lilac.

Oh My Majesty!

A supremely beautiful pearly alabaster.

Fearlessly Alice 

A bold cerulean blue with intrepid style.

What’s the Hatter with You?

I’m going crazy for this rich burgundy crème.

A Mirror Escape 

Break free from ordinary in this glittering gold.

Having a Big Head Day

Get ahead of the pack in this commanding, hot red.

Mad for Madness Sake 

This fuchsia pink is crazy-hot on you.

The following bonus shade is a special edition nail lacquer:

What Time Isn’t It? 

It’s time for this matte black with slivers of silver.

The collection also includes giftable sets including Alice and Mad Hatter Duo Packs each featuring two full-size 1/2 Fl. Oz nail lacquers, and a Mini Pack selection of four 1/8 Fl. Oz. bottles.

Disney Alice Through the Looking Glass Collection by OPI limited edition nail lacquers retail for $10.00 ($12.50 CAN) each. Special edition What Time Isn’t It, also part of the collection retails for $14.95 ($18.75 CAN.) while sets range from $14.50 – $17.95 ($17.95 – $22.50 CAN) at professional salons, as well as Beauty Brands, beautybrands.com, Chatters, Dillard’s, Regis, ULTA and ulta.com. GelColor is an in-salon, professional service only.

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