MAKE UP FOR EVER announces a global artistic collaboration with the iconic superstar and artistic chameleon JESSIE J. MAKE UP FOR EVER’s ARTIST lip and face collection, with several launches slated throughout 2017, is showcasing JESSIE J’s transformative self-expression and the genius of SAMMY MOURABIT, renowned celebrity and editorial makeup artist. The collaboration kicks off with a music video in which MAKE UP FOR EVER set the stage for the transformation of JESSIE J. Throughout the year, MAKE UP FOR EVER will encourage people everywhere to celebrate makeup’s power to express, explore and transform all individuals with the creative movement #IAMANARTIST.
“I enjoy revealing different parts of my personality in my look which makes MAKE UP FOR EVER such a great partner,” said Jessie J. “The core of the brand is what I am about: creating characters to showcase who you are, exploring and expressing yourself in the way you want through makeup, colors and energy. I definitely feel that my makeup reflects how I feel whether you want to do just a lip or a full blown smoky eye, your mood can be reflected in your make up and this is why life is a stage!”
In each of its artistic collaborations, MAKE UP FOR EVER provides the artists the platform and tools to unleash their creativity, in makeup and beyond. MAKE UP FOR EVER’s artistic collaboration with Jessie J comes to life through music, video, visuals and the ARTIST product franchise. With the launch of this artistic collaboration, Jessie J transformed Frankie Vali’s iconic “Can’t Take My Eyes Off You” into a hypnotic, modern anthem.
MAKE UP FOR EVER provided Jessie J with the creative freedom and endless makeup options for her constant reimagined looks throughout the new song’s edgy music video. Consistently tapping into the industry’s best, MAKE UP FOR EVER and Jessie J enlisted the talent of celebrated British avant-garde photographer Rankin for the Artist campaign visuals and Jessie J’s new music video. Rankin’s artistic influence on live performing arts is a continuous source of inspiration for MAKE UP FOR EVER, along with a commitment to meet the needs of all music performers by utilizing makeup as a means of self-expression.
As a professional artistry makeup brand, MAKE UP FOR EVER is committed to giving professional makeup artists a platform to work creatively. For all the upcoming Artist visuals and videos, the brand has teamed up with the supremely talented Sammy Mourabit.
“MAKE UP FOR EVER has this amazing, creative soul because the brand wJ,as created by an artist and you still feel it even after 30 years”, said makeup artist Sammy Mourabit. “I connect with the brand so well because we share a true love and passion for makeup. I’ve used the products for a long time, for both artistic projects and also for beauty shoots. It’s so rare to find everything you need in one brand but MAKE UP FOR EVER has it all, and so it will stay with me forever. I’m honored to be part of the MAKE UP FOR EVER Tribe and to collaborate with Jessie J. She is fascinating and she represents what an artist in the music world should be today: a songwriter, a singer and an amazing performer. She is also a very skilled makeup artist, so our collaboration is organic, unique, and fantastic.”
Driven to ignite the artistic spirit in others, MAKE UP FOR EVER and Jessie J invite every makeup enthusiasts to express their creativity throughout the year using the hashtag #IAMANARTIST, creating a community of inspired and inspiring individuals who celebrate self-expression through makeup. Create your character and tell the world with #IAMANARTIST. Celebrate the power of makeup with this creative and collaborative movement!