NEW EYE PRIME
Any professional make up artist will tell you that the secret to beautiful eye shadow that lasts is all in the prep. To answer the demands of make up artists and consumers alike, MAKE UP FOR EVER introduces its first ever eye shadow primer… Eye Prime. This universally flattering, nude eyelid primer is designed to stabilize all eye shadows, intensify colour pay off and prevent creasing.
Eye Prime is formulated with a combination of waxes and fixing polymers that render eyeshadow smudge-proof and long-lasting, while also intensifying their colour. The lightweight formula blends into the skin instantly and brightens the eye area, making it a necessary first step for flawless, vivid colour and all-day wear with absolutely no creasing. Eye Prime’s creamy and silky texture creates the perfect canvas for smooth, even eye shadow application.
How to use: Apply a thin layer of Eye Prime to the eyelids and gently blend using your fingertips. Packaged in an easy-to-use doe tip wand, it is portable and compact. Eye Prime can be worn alone or used as preparation before building your eye look; it can be used with all eye shadow powders.
MAKE UP FOR EVER introduces Aqua Cream, a collection of versatile waterproof colours that can be worn on the eyes, lips, and cheeks. A colorful addition to the award-winning Aqua range, Aqua Cream was created to meet the needs of professional makeup artists working in extreme environments. Artists on outdoor television and film sets, at photo shoots in water or in humid temperatures, and even those performers whose stage is in the water such as synchronized swimmers, need long-lasting, waterproof formulas that stay beautiful and stay on from start to finish.
Aqua Cream is a completely smudge-proof, tear-proof, waterproof cream colour that won’t crease, run or transfer. It gives intense payoff with a highly pigmented formula that ensures the colourful, pearly hues show up on skin while the soft, silky texture allows it to glide effortlessly onto eyelids, cheeks and lips. The formula includes evaporating oils to help fix the pigments on skin for impeccable hold, and a special filmogen polymer that encapsulates the pigments to keep moisture out and render them waterproof.
Available in 25 shades, Aqua Cream can be applied individually or mixed together to create an infinite number of eye-catching hues. Thanks to its creamy formula, each color can be blended and applied easily with either the finger tips or a brush. Aqua Cream can be used alone or layered with powder eye shadow, blush or lip gloss for added intensity.
Sephora stores across Canada (makeupforever.ca)
Aqua Cream #1 – #17, #19 – #22 launched in June 2010;
NEW Aqua Cream #23. #24, #25, #26 launch in June 2012