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Make Up For Ever celebrates 30 years with new Artist Shadows

ARTIST SHADOWS COMPO PACKSHOT_A4 printing type_00016393

In celebration of the brand’s 30th anniversary, MAKE UP FOR EVER is revolutionizing the product that made it world famous. Introducing the Artist Shadow range, a collection of 210 highly pigmented eyeshadows with superior blendability and intense even colour payoff. This vast range of shades offers endless possibilities and the ability to create infinite looks from beautifully natural to highly artistic.

A389_A4 printing type_00016391Artist Shadow has been three years in the making by MAKE UP FOR EVER creative & artistic director Dany Sanz, who worked to create a breakthrough formula based on pigment atomization and water-blend technology. Pigment atomization is the latest technology used to maximize colour, delivering up to 88 per cent concentrated pigment which is the highest on the market. Water-blend technology allows for utmost blendability and even texture.

With 210 shades consisting of matte, satin, metal, iridescent and diamond finishes, the Artist Shadow range is the most extensive range available to consumers. The numbering system used for the range indicates both the finish and the family number that each shade falls into within the colour wheel. The Artist Shadow range is available as a single shade, as well as duo and trio palettes—each palette 100 per cent customizable.

$25 (single), $39 (duo), $50 (trio), available at and Make Up For Ever Boutiques in September 2014.