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MAKE UP FOR EVER is the makeup partner of Universal Pictures and Focus Features’ Fifty Shades of Grey!

1MAKE UP FOR EVER introduces a limited edition colour collection for Spring 2015. The makeup collection is inspired by Ana, whose makeup look transforms the character from that of an innocent college student to a sultry, passionate and sophisticated woman.
MAKE UP FOR EVER is an artistic colour brand that has always been about experimentation and transformation, with an extensive range of colours that allow all women to create and discover the many different facets of their own personalities.

Now, fans can create their own alluring and sophisticated makeup transformation with four makeup kits. Inspired by the film and Ana’s movie makeup, MAKE UP FOR EVER offers a collection that allows women to re-create the looks from the movie, including a lip trio (in two unique shade offerings), a cheeky blush trio, and alluring lip and eye collection in a keepsake treasure box. The kits allow them to play, experiment, and create looks from innocent and natural to more sultry and daring.

Victoria Down, Makeup Department Head of Fifty Shades of Grey, is a long-­time and avid fan of MAKE UP FOR EVER.  In this collaboration, Down shares her on-­‐set makeup secrets and ways to recreate Ana’s behind-­‐the-­‐scenes looks from the movie.  Each kit includes Down’s techniques and backstage secrets.

“I used MAKE UP FOR EVER every day on the Fifty Shades of Grey set,” said Down.  “As a professional makeup artist, I try more than 100 products before I find the right one.  I consistently go back to MAKE UP FOR EVER products because of the quality, range of colours, and superior blendability.  It’s made with pros in mind so you can expect performance and quality for everyday wear as well.”

TEASE ME Nude Lip Trio & Berry Lip Trio -­‐ $38, available at Sephora and

Inspired by the beauty looks of Ana, the Tease Me set offers a trio of MAKE UP FOR EVER’s coveted lip favorites including a smudge-­‐proof lip liner, a highly pigmented and long-­‐wearing lip gloss and a lightly textured gloss to deliver natural looking color with a glittery shine.  Tease lips with this colourful threesome to line, colour, and shine.  Create the ultimate kissable lip look in an Innocent nude hue or Passionate berry colour.

“Ana’s lip look was the makeup focus of the entire movie,” said Down.  “Focusing on the lips helped to create the sultry intrigue and establish her character as the one who drove Christian Grey crazy!” Down said.

Products include:  Innocent / Nude Lip Trio:

  • Aqua Lip 3C
  • Aqua Rouge 3
  • Lab Shine Lip Gloss D16

Passionate / Berry Lip Trio:

  • Aqua Lip 10C
  • Aqua Rouge 50 (NEW shade)
  • Lab Shine Lip Gloss D4

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DESIRE ME Cheeky Blush Trio -­‐ $56, available at Sephora and 
Create a look of desire with three shades of cheek color to wear at will.  Packaged in a keepsake velvet pouch with a key inspired by Fifty Shades of Grey, this limited-­‐ edition cheek palette allows fans to customize their cheek look from more of a youthful, healthy glow to a more classic cheek look with coral, light pink and dark pink hues.  The Desire Me set includes a travel-­‐size brush from MAKE UP FOR EVER’s Artisan Brush Collection, which features 100 percent synthetic fiber technology that mimics natural hair.

“To create Ana’s healthy glow, I used a darker pink blush, which I blended out across the apples of the cheeks, on the nose, and a little on the chin and hairline.  It gave the appearance of a healthy flush from under the skin and not like an applied blush,” Down explained.

Products include:

  • Artist Shadow Cheek Trio Blush Palette including I-­‐526, I-­‐808 and S-­‐748
  • Artisan Brush 150 (travel size)















GIVE IN TO ME Alluring Color for Eyes & Lips -­‐ $79, available at Sephora and

Give In! Transform from soft and innocent to sultry and playful.  Surrender to the tantalizing look of smoky, mysterious eyes and soft, sensual lips.  Enclosed in a keepsake box -­‐ with a hidden compartment perfect for saving all secrets -­‐ the Give In To Me set showcases a palette of four cult-­‐favorite Artist Shadows with a breakthrough gel-­‐powder formula to deliver vivid color and superior blendability.  Inspired by Ana’s movie makeup look, MAKE UP FOR EVER developed a collection of coveted eye and lip essentials to create her natural, sultry, and sophisticated looks.

“As Ana gets involved with Christian Grey, she begins to dress the part and I gave her more maturity in her
Look,” said Down.” Her eyes became shaded, a little deeper and stronger, her eyebrows were a little more groomed and shaped, and her lips became deeper-­‐colored.”

Products include:

  • 4 Artist Shadow Palette including I-­‐514, S-­‐556, ME-­‐612 and I-­‐628
  • Graphic Liner (NEW)
  • Smoky Extravagant
  • Rouge Artist Natural N4
  • Lab Shine Lip Gloss D-­‐14














Since 1984, MAKE UP FOR EVER has been the innovative, superior quality go-­‐to color brand coveted by both beauty professionals and makeup enthusiasts alike since 1984. Created in Paris by renowned Artist Dany Sanz, the exceptional colors and long-­‐lasting formulas have grown a loyal following around the world. Today, MAKE UP FOR EVER offers professional quality formulas and a complete artist palette in over 350 Sephora stores, 446 Sephora inside JC Penney stores, and 12 MAKE UP FOR EVER boutiques in the United States and Canada. Learn more:

About Fifty Shades of Grey:
Fifty Shades of Grey is the hotly anticipated film adaptation of the bestselling book that has become a
global phenomenon. Since its release, the “Fifty Shades” trilogy has been translated into 52 languages worldwide and sold more than 100 million copies —making it one of the biggest and fastest-­‐selling book series ever.

Stepping into the roles of Christian Grey and Anastasia Steele, who have become iconic to millions of readers, are Jamie Dornan and Dakota Johnson.

Joining Dornan and Johnson in the cast are Luke Grimes as Elliot, Christian’s brother; Victor Rasuk as José, Anastasia’s close friend; Eloise Mumford as Kate, Anastasia’s best friend and roommate; Marcia Gay Harden as Dr. Grace Trevelyan Grey, Christian’s mother; Rita Ora as Mia, Christian’s sister; Max Martini as Taylor, Christian’s bodyguard; Callum Keith Rennie as Ray, Anastasia’s stepfather; Jennifer Ehle as Carla, Anastasia’s mother; and Dylan Neal as Bob, Carla’s husband.

Fifty Shades of Grey is directed by Sam Taylor-­‐Johnson and produced by Michael De Luca and Dana Brunetti alongside E L James, author of the books.  The screenplay for the film is by Kelly Marcel.