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Celebrity colour connoisseur Denis De Souza joins forces with hair care powerhouse Joico

World-renowned hair care brand, Joico, has partnered with Brazilian colourist and “King of Colour”, Denis de Souza, to bring his passion and international eye for colour and luxe techniques to the brand. Devoted to his celebrity clientele, De Souza became known as the innovator of the ultra-natural colouring technique resulting in effortlessly exotic, sun-strewn strands….

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