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Texturize, volumize, dramatize – with a shake shake! Introducing new hair shake liquid-to-powder finishing texturizer

Hair Shake May 2015Joico has done it again! When it comes to revolutionary hair care, leave it to the hair care brand that has been turning heads since 1975. The brand is set to change the game, yet again with innovation and hair care excellence by introducing Hair Shake – a groundbreaking texturizer coming to salons nationwide May 2015. This is no ordinary texturizer; the innovation of the carefully designed applicator sprays the liquid-to-powder formula into a micro-fine mist that is invisible, lightweight and instantly amplifies hair with mega-volume. Hair comes to life with ease and style like never before! How it Works The innovative formula of Hair Shake is unlike any other powder styling product on the market – many of which can be messy, hard to control and leave unwanted residue on strands. Hair Shake’s “powder base” is actually a groundbreaking, near invisible combination of brilliant ingredients with benefits, including: Malitol – a sugar substitute that blocks humidity Bentonite Clay – for oil absorption, texture and grip Cosmetic Grade Silica – for absorption and density Magnesium Silicate – an odorless powder, for absorption and density.

This spray is incredibly versatile and can transform virtually all hair types. It adds sumptuous texture to wavy or curly hair of any length, creates abundant volume at the roots of fine hair and even provides grip and control on short men’s hair. Application is simple: after washed hair is dried and styled (flat ironed, curled or however you like to set it) grab the Hair Shake – shake it, spray, it and layer it to finish your look with lush volume and texture!


Key Features & Benefits:

  • Plush yet airy texture and lift.
  • Touchable, moldable, layer able styling grip.
  • Dramatic volume and fullness at the roots.
  • Invisible, residue-free, grit-free formula dries in a flash.
  • Ideal for all hair types, textures and lengths.
  • Create endless styling possibilities with a single styling product.
  • Contains Bio-Advanced Peptide Complex™ Joico’s most powerful hair reconstructive technology known.

Joico’s new HAIR SHAKE Liquid-to-Powder Finishing Texturizer is the latest hairstyling innovation promoting healthy-looking, beautiful style – available at salons in May 2015, retailing for $20.95.