Nearly every woman owns at least one impulse beauty buy that she has no idea how to use, or is too intimidated to try on her own at home. MAKE UP FOR EVER’s team of professional artists will take a look inside consumers’ make up bags and teach them how to properly use what they already own, regardless of the brand, as well as overhaul products that are the wrong shade or texture or may be past their prime. MAKE UP FOR EVER is bringing the same techniques used by wardrobe styles in the closet to style your makeup bag at their innovative Make Up School. The idea is to make your makeup bag work harder for you.
Consumers are invited to book appointments for 30 minute one-on-one makeup bag evaluations inside the Make Up School, where a professional artists will go through their bag, provide an interactive, hands-on lesson explaining how to apply their products, and show them how to supplement what they already own to create their most flattering look. Each client will walk away with a new makeup bag, a custom face chart detailing how to use the products their brought, and a list of any additional products recommended by the artist to round out their look. A professional photographer will also be on site to capture each client’s “after” look, which will be uploaded on an album on the MAKE UP FOR EVER USA and Canada Facebook pages.
For those on the go with limited time, MAKE UP FOR EVER will have makeup stations dedicated to quick lip and complexion touch ups featuring Pro Finish, the brand’s innovative new multi-use compact foundation in stores this month.
In honour of this event, MAKE UP FOR EVER has released a limited-edition MAKE UP FOR EVER Remix Make Up Bag, designed by actress Christina Ricci, that debuted at the tour’s first stop in Los Angeles on February 1.
Created for the beauty maven-on-the-go, Ricci’s MAKE UP FOR EVER Remix Make Up Bag will feature black faux leather adorned with gunmetal studs, metallic silk screening, and a geometric motif that highlights the brand’s signature red lip – a personal favourite for Ricci. Inside, a hidden pocket is the perfect size to tuck away MAKE UP FOR EVER’s new Pro Finish, a multi-use compact foundation with a patent-pending formula that can be applied wet or dry for buildable coverage and a customized finish. Ricci, a long-time fan of the brand, worked closely with the MAKE UP FOR EVER team to design a bag that would blend fashion and function. Inspired by her own edgy-chic flair and fast-paced lifestyle, Ricci’s MAKE UP FOR EVER Remix Make Up Bag is ideal for toting daily must-have products to stay fresh-faced on the run.
“We’re delighted to be working with Christina Ricci,” said JP McCary, general manager of MAKE UP FOR EVER, The Americas. “We love that she is not afraid to experiment with makeup both on and off the red carpet. Her classic, yet edgy style made her the perfect choice to design our Remix Make Up Bag, which we know will be coveted by fashionistas and beauty aficionados everywhere.”
“I loved collaborating with MAKE UP FOR EVER on a custom makeup bag because I got to design something that actually holds everything I need on-the-go,” said Ricci. “My inspiration for the bag was hard rock meets couture, and I added a red lip motif to the geometric design since I love wearing red lipstick. Plus I thought it would add a fun pop of colour.”
The MAKE UP FOR EVER Make Up Bag Remix tour hit the road in February starting in Los Angeles and will travel to nine cities across North America through April 2013. The global brand coveted by top industry artists will aim to educate to consumers in an engaging way at their mobile Make Up School, teaching them how to actually do their own make up, not just have it applied. As part of the Make Up Bag Remix concept, MAKE UP FOR EVER’s team of professional artists will take a look inside consumers’ make up bags and teach them how to properly use what they already own, regardless of the brand.
The limited edition Remix Make Up Bag by Christina Ricci for MAKE UP FOR EVER will be available to consumers visiting the Make Up Bag Remix tour nationwide, as well as on www.sephora.ca. The bag retails for $30, or $45 with a Pro Finish Multi-Use Powder Foundation (a $66 value).
The Make Up Bag Remix experience is taking place at the Yorkdale Shopping Mall parking lot on Saturday April 13th (12:00pm-8:00pm) and Sunday April 14th (11:00am-7:00pm). To sign up for your lesson, please visit http://makeupbagremix.com.