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Whip your hair into shape! Joico introduces Power Whip whipped foam mousse with new AquaLastik™

PowerWhip_300mlFinding a mousse that delivers weightless volume without altering the texture of the hair can be quite the task. Most styling mousses tend to stiffen the hair when adding a volumizing boost; but now you can achieve full blown body without the crunch! Joico introduces a new luxurious whipped foam with the latest in technology that produces thicker, fuller strands and a flexible style memory. Joico’s new POWER WHIP Whipped Foam Mousse delivers on the promise to add exceptional body while keeping hair soft to the touch.

With innovative AquaLastik™ technology Power Whip offers the ability for stylists and consumers to achieve weightless, exceptional volume with a natural looking finish. Dispense into hands and work through clean, towel dried hair for pumped up body and support. Power Whip’s flexible finish never leaves hair looking or feeling stiff and tacky, but keeps styles manageable while offering structure.

This luxurious, whipped foam provides a protective barrier from heated styling tools keeping the hair super soft and supple. With a level 9 holding power, Power Whip offers a superior hold giving styles a natural look with incomparable touchability. Providing the ultimate control for your look, Power Whip keeps your hair pliable for styling and looking ever so soft. With its sharp design, Power Whip is packaged in a sleek, modern, silver aluminum can.

The power to transform hair, any way you choose, is now in your hands with Joico’s Power Line!

Top Features and Benefits:

  • Superior body and fullness
  • Firm hold with ultimate flexibility
  • Acts as a thermal protectant when using heated styling tools
  • Restylable for up to three days

Key Ingredients:

AquaLastik™
o An innovative, powerful, deep sea antioxidant-polymer blend
o Delivers firm, flexible hold
o Facilitates heat-activated restyleability
o Provides humidity resistance, UV protection and frizz control

Bio-Mimetic Peptides
o An exclusive blend of bio-advanced nourishing and restorative proteins
o Adheres effectively to ensure maximum protection from the cuticle to the cortex
o Helps revitalize, nourish and strengthen hair

Opal
o Creates a lasting web of style support, strength and elasticity
o Imparts sparkling multi-faceted shine

Plum Kernal Oil
o Rich in antioxidants Vitamins A and E and essential fatty acids
o Deeply nourishes and moisturizes hair without an oily after-feel
o Promotes shine, elasticity and style flexibility

Suggested Retail Price (ea.)
Joico Power Whip (Whipped Foam Mousse) 300ml …….……… $19.95

Joico Power Whip will be available at fine salons beginning November, 2012. Check www.Joico.com/salon for salons near you.

Joico, a division of Zotos, Inc., has been dedicated to the Art of Healthy Hair since 1975. All Joico hair care, styling, haircolour and texture products fuse the latest breakthroughs in hair care science with inspirations from the worlds of art and fashion, to offer unparalleled quality and performance.

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